Song

"Our unconscious mind -- not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don't really know why they buy what they buy, which is why traditional market research fall short."

blog

low attention branding

Exercise, Weight Loss, & Your Brain

r)The Persuaders Douglas Rushkoff PBS Frontline EngDVDrip chunk 2

2011-04-13T08:59:00.000-07:00

frontine:persuader

R) History OF ads

2011-04-08T14:51:00.000-07:00

link

R) perception

2011-04-08T13:55:00.000-07:00

link

"Our internal perception of the external world doesn't reflect only the physical properties of the world around us, but also is influenced to a substantial extent by filtering, transduction and transformation of information within our own nervous system. In short, the brain, and not the eye is the true organ of visual perception."

P)CBS OUTDOOR ADVERTISEMENT

2011-03-30T12:16:00.000-07:00

Out-of-Home is a Must See Medium.

Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!

LINK

R) WALLGREEN WITH NBC

2011-03-30T12:15:00.000-07:00

"Walk With Walgreens" is part of Go Healthy: NY, a multi-tiered marketing campaign encouraging New Yorkers to make healthier choices to help achieve a healthier lifestyle. As part of the initiative, Encompass Media, NBC New York and Union Square Agency will produce a 12 episode reality driven series focusing on spreading good health and wellness. The first episode will air on April 27, 2011

http://www.myprgenie.com/view-publication/encompass-media-group-selected-as-event-production-company-for-national-kickoff-of-walgreens-walk-with-walgreens-program

p)ILLUSION MEETS ADVERTISEMENT

2011-03-25T09:08:00.000-07:00

R) Color in Business

2011-03-25T08:56:00.000-07:00

As you most likely know, the Pantone® selected color of the year for 2009 is Mimosa. Described as embodying hopefulness and reassurance in a climate of change, the warm yellow tone will garner attention but also creates a sense of relaxation. Naturally, humans are drawn to yellow tones since they exemplify the warmth and nurture of the sun. Yellow is seen by the eye before any other color and appeals to both men and women, making it the perfect shade for point-of-purchase displays and direct mail pieces. Dramatic results can be achieved using a bright colored sheet like Astrobrights Solar Yellow and pairing it with a rich iris blue ink color.

MORE

R) Color Matters

2011-03-25T08:32:00.000-07:00

Link

from ColorMatters is the article titled "Color and Vision Matters" located at http://www.colormatters.com/optics.html

and it refers to yellow as an "eye irritant" - perhaps that is also why it is noticed as evidenced in the study I cited.

The article also notes the color red as being able to produce an "after image" and this may assist you in determining

a color scheme for your advertising.

pdf

Psychology of color

“I see skies of blue…clouds of white
Bright blessed days…dark sacred nights
And I think to myself…what a wonderful world.”- Louis Armstrong, 1967

Colors evoke an emotional language all their own. Colors can grab attention.

“The color of the object illuminated partakes of the color of that which illuminates it.” – Leonardo DaVinci, (1452–1519). Italian Renaissance artist & engineer.
Grap attention,reinforce the message.

P) 2011 FIGHT FOR AIR CLIMB by American Lung Association

2011-03-25T08:23:00.000-07:00

link

p) Moncler Store window display

2011-03-25T08:14:00.001-07:00

R) germs in Elevator button

2011-03-25T08:07:00.000-07:00

link

R) disadvantage of taking elevators

2011-03-25T07:57:00.000-07:00

statistics

Disadvantages of elevators

New York City residents use elevators and escalators everyday, in office buildings, residences, shopping malls, hotels, schools, apartments and government buildings. Construction elevators are also often used on job sites, and in mining and excavating.

The Center to Protect Workers’ Rights studied 69 elevator deaths between 1992 and 2003 and found that 12 passenger deaths occurred in New York – nearly three times more that anywhere else in the country.

SAFETY TIPS FOR ELEVATORS:

Make sure the elevator is level with the floor when entering or exiting.
Don’t rush.
Don’t exit an elevator stopped more than 9 inches from a landing.
Don’t enter or exit an elevator while the doors are closing.
Use a “door open” button instead of body to hold an elevator door open.
Don’t lean on elevator doors.
Keep clothing items from closing in elevator doors.

R) STAIR PROMTS

2011-03-24T14:29:00.000-07:00

LINK

R) Research about benefits of using stairs

2011-03-10T10:41:00.000-08:00

link

R) color theory ,red and blue

2011-03-09T12:27:00.000-08:00

And the newest research, published Thursday by the journal Science, suggests they'd better be careful - because red or blue can spark very different brain reactions depending on the task involved.

The study put college students through a series of cognitive tests, most involving computer screens colored either red or blue. Both colors could enhance performance but in very different ways.

Students memorized more words when the list was on a red screen, for instance. Told to think of different uses for a brick, those shown a red screen listed practical things like "build a house" while those who saw blue got more creative with "make a paperweight' and "build a pet scratching post."

When they rated ads, those who saw red backgrounds focused on what to avoid - they liked toothpaste that stressed cavity-fighting over tooth-whitening - while those who saw blue went for the creativity of a camera ad that showed travel images instead of touting the zoom lens.

link

Advertising on Stairs

2011-03-09T12:19:00.000-08:00

link

R) walking up stairs

2011-03-09T12:01:00.000-08:00

What’s so special about climbing stairs? Researchers in Canada answered the question by monitoring 17 healthy male volunteers with an average age of 64 while they walked on the level, lifted weights or climbed stairs. Stair climbing was the most demanding. It was twice as taxing as brisk walking on the level and 50 percent harder than walking up a steep incline or lifting weights. And peak exertion was attained much faster climbing stairs than walking, which is why nearly everyone huffs and puffs going upstairs, at least until their “second wind” kicks in after a few flights.

eight flights a day enjoy a 33 percent lower mortality rate than men who are sedentary — and that’s even better than the 22 percent lower death rate men earned by walking 1.3 miles a day.

link

You've heard it before—ditch the elevator and hoof it. But exactly what do you get in return for all those sweaty steps?

In a study published in the European Heart Journal, 69 hospital employees used the stairs exclusively for 12 weeks. Here are the ways they benefited, on average:

Lung capacity: up 8.6 percent
Body fat: down 1.7 percent
Waist circumference: down 1.8 percent
Diastolic blood pressure: down 2.3 percent
LDL (bad) cholesterol: down 3.9 percent

P) German Foundation for Monument Protection

2011-03-08T11:07:00.000-08:00

Brief:
Germany's historical monuments can only be saved from disrepair at great cost.For this, the German Foundation for Monument Protection urgently needs donations.

The challenge:In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director:Simon Oppman
Creative Director / Copywriter:Peter Rommelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

link

p) Anti-Drink-Driving promotion

2011-03-08T10:57:00.000-08:00

The objective of this promotion was to raise awareness,
to make people think about drunk driving,
and to draw attention to the Bar Aurora and Botec Ferraz chain of bars.

CONCEPT:

To add the real costs of drunk driving to people’s bar tabs as a way of impacting them
right before they decided whether to drive drunk or not.

To implement this, we went into the computer systems at the bars and added line items like
“Amputation” “Wheelchair” and “Physical Therapy.” When people asked for their tabs at the end of the night,
they were in for a shock.
At first they were upset, but when they got the message,
they were so touched that many people asked to keep their bar tabs.

lINK

p) Clever Elevator Ads

2011-03-08T10:49:00.000-08:00

Coca Cola Zero

Gold's Gym

Bacel: Take action. love your heart.

Great Lakes Science Center Bodyworlds2

Superman movie

p) HBO Big Love ad got closer to people!

2011-03-08T10:41:00.000-08:00

BBDO New York has won a Gold Outdoor Lion for a series of interactive
audio billboards designed to promote HBO’s Big Love television series.

more

p) Ikea always does brilliant ads

2011-03-08T10:36:00.000-08:00

BIGGER STORAGE IDEAS PROMOTION IN GERMANY
link

p) airport ads, bank ads

2011-02-17T13:50:00.001-08:00

link

Bank

(R) Design Quote

2011-02-09T12:33:00.000-08:00

“Design is not just what it looks like and feels like. Design is how it works“, a quote from one of the most revolutionary entrepreneurs of all time, Steve Jobs; is quite clearly the framework for the success achieved by Apple throughout the years.

As designers, we always look for inspiration to spark our creative minds and the best place to look is in the minds of great artists themselves. It is from their words of wisdom, the world is becoming better each day. Their quotations travel far, inspire a lot of people and become the very foundation of our lives. These quotations bring a sense of invigoration inside our minds, and motivating us to perform better.

Quotations are used for a variety of reasons; to illuminate the meaning or to support the arguments of the work in which it is being quoted, to provide direct information about the work being quoted (whether in order to discuss it, positively or negatively, to pay homage to the original work or author). Quotations are also commonly printed as a means of inspiration and to invoke philosophical thoughts from the reader. (via wikipedia)

The right way to spark our innovative minds is to follow some of the memorable quotes from famous artists. These quotes can be used to emphasize the importance of a proper design in the creation/manufacturing of any art or object. These quotes can be used to guide how different some designs are better than the others.

In this article, I have showcased some very good quotes and a few memorable ones too. I must admit, some of them are not exactly quotes related to design but they are executed with great creativity that I almost fell in love with them and I had no choice but to feature them here. If you have any good quotes on design, please feel free to add them in the comment section.

(R) color

2011-02-09T12:26:00.000-08:00

color symbolism

how colors affect us

p) 24 Unique Bus Stop ADS

2011-02-02T09:53:00.000-08:00

Fitness First

MC Donald's

Site

Piano stairs - TheFunTheory.com - Rolighetsteorin.se

2011-02-02T09:49:00.000-08:00

Site

The world's deepest bin - Thefuntheory.com - Rolighetsteorin.se

2011-02-02T09:48:00.000-08:00

p) Guerilla marketing idea for Ray-Ban Never Hide campaign in Paris

2011-02-02T09:33:00.000-08:00

This is all about reaching a large audience ! Guerrilla Marketing by Ray Ban

site

more images and vedio

p) Negative Billboard

2011-02-02T09:22:00.000-08:00

Non-Sign 2 by Lead Pencil Studio
Idea based on anti-billboard formed in negative space that focused on the natural world rather than diverting attention from it as most billboards do.

Site

p) how to turn the city into a playground for grown-ups and others too!

2011-02-01T22:47:00.000-08:00

site

p) creative idea using Lego Blocks

2011-01-27T12:23:00.000-08:00

A missing brick here and chipped stone there show the normal marks of wear and tear on the structures and streets of a city, but filling them in with multi-colored LEGO bricks makes them stand out in sharp relief with their surroundings – especially in a place like Berlin.

Titled ‘Dispatchwork’ (a linguistic play on ‘dispatching’ and ‘patching’ the holes),

this is part urban art installation, part historical highlighting (since many of the

gaps date back to World War II) and part method of calling attention to buildings

that could use some help

Jan Vormann has been toying with LEGO pieces for a long time in various artistic capacities – as well as infilling structural holes with mirrors and other attention-getting materials.

It may look haphazard at first, but there is an art to the process: identifying gaps is naturally subjective, and filling them in is both a creative and crafty act that can involve turning corners and working with existing structural details.

He started this project himself but (surprise!) many people stopped and signed themselves up to lend a hand when they saw what he was doing, grasping handfuls of LEGOs to help fill building

voids and remodel life-sized brick-less spaces with miniature toy bricks of many colors.

R) Ebooks VS Ppaer book article

2011-01-26T10:55:00.000-08:00

Personally, I would loose attention when you read an E book.
I understand it is portable but still it is not function as a book.
why don't they just carry laptops or ipad?

Article about ebook vs paper book

P) IKEA Kobe Train in Japan

2011-01-26T09:14:00.000-08:00

IKEA is taking their catalog right to the people in Kobe, Japan with a decked out
monorail train furnished with their brightest selecion of seating, window
coverings, and an exterior that makes it quite evident that something is a bit
different with this train.

1.Evoke peoples curiousity(Unexpected moment)
2.Phisical interact (better than just watching on screen)
3.Makes people remember

p) Installation art in NYC

2011-01-26T08:36:00.000-08:00

What better place than the street of NYC to try and spook the
seen-it-all pedestrians into experiencing a new form of street art?
Joshua Allen Harris is an artist who has found a way to work with
urban conditions, take advantage of cheap materials and exploit
available situations to make ingenious head turning works of art.

Vedio

In other cases, he sets out simple animals by themseleves
or in parts that inflate and deflate at intervals,looking one moment
like another piece of urban debris and the nex like a real
animal come to life. Whether or not his selection of the polar
bear was an environmental statement, however, remains unknown.

p) Absolute Vodka

2011-01-25T23:58:00.000-08:00

Every time I ride the bus I consider a life of drinking, so this campaign works for me on lots of personal levels. As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.

cred:

TBWA\Chiat\Day, New York, USA
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth & Amanda De Cadenet

Novelty and originality

2010-12-22T09:42:00.000-08:00

link

aspects of experience: roll of novelty in restrospective summary assesements

2010-12-12T17:18:00.001-08:00

link

Alexander Mcqueen

2010-12-12T16:45:00.000-08:00

The natural Look

How to be a graphic designer without losing your soul

2010-12-06T17:16:00.001-08:00

click

Design is Dead! Long live Design?

2010-12-06T17:12:00.000-08:00

click

Novelty and Key Innovations innovation, side-effect hypothesis., incipient

2010-11-29T21:48:00.001-08:00

click.

the brain finds pleasure in novelty

2010-11-29T14:09:00.001-08:00

click

novelty & emotion

2010-11-29T12:43:00.000-08:00

click.

Hypo

2010-11-01T10:18:00.000-07:00

This thesis presents the hypothesis that “novelty” can become an integral element to the practice of design. Contrary to notions that design should not engage with what is transient and tantalizing, contemporary forms such as computer games and social media are built upon the foundation of what is fleeting and novel. Such a hypothesis could pervade in graphic design by migrating traditional methods with new technology to efficiently pursue the readers attention. People prefer more intimate, personal, customizable entities in design. By this movement people are more engaged to the medium by incorporating technology like interactive media, three dimensional and sensory memory to better engage the audience.

Berlin: The Personal Touch

2010-10-11T14:17:00.000-07:00

A spring 2011 design by Dawid Tomaszewski, a Berlin designer.

By CATHRIN SCHAER

Published: September 24, 2010

BERLIN — The designer Dawid Tomaszewski stood in his small atelier one recent sunny afternoon, proudly holding up a strapless, silver-grey sheath.

“Thirty hours to make this,” he said, gently stroking the tight silk organza ruffles that swept down the bodice and changed color from dove grey to smoke and lightning as he moved the frock. “I did this myself. And this took 30 pieces of fabric,” he added, pulling out another dress in the same silvery silk organza. But this time the sleeveless, circular smock was embroidered with gemstones and featured layers of almost opaque fabric falling heavily from the neck line.

Mr. Tomaszewski, a Pole who came to Berlin via a design apprenticeship with Commes des Garçons in Paris, has been in business for slightly less than a year. His clothes are unique — he and his team do almost everything themselves — but their attitude is not.

One of the most striking things about Berlin’s fashion scene is the sheer number of independent labels and boutiques, all making, or stocking, labels unknown to most shoppers.

And many of those indie designers, including Mr. Tomaszewski, are part of a growing group of fashion entrepreneurs who take pride in their do-it-yourself philosophy, viewing it as something akin to “couture lite.”

“I love to work with my hands, to stitch things together. Every piece of clothing I make is part of me,” Mr. Tomaszewski enthused.

Like the fashion capitals of Paris and Milan, Berlin has had its fair share of resident artisans. In the 1920s and ’30s it was a cultural center populated by the bright, beautiful and interestingly dressed. To cater for those sartorial needs, there was a garment industry that employed thousands.

“It’s hard to believe but I have heard that around Hausvogteiplatz, there were about 800 furriers working then. We also had hundreds of very good hat makers,” marveled Ettina Berrios Negron, owner of Konk boutique in the trendy Mitte district, which has been stocking a carefully selected range of mainly local labels for the past seven years. “But it all just died out” during World War II.

Today, “I don’t think you find artisans here the way you might find them in Paris. But,” she noted, “people are definitely thinking about it, and there is a growing niche.”

For example, she said, she recently met with some young women who are collaborating with older Turkish immigrants who crochet lace to develop a jewelry range.

Ms. Berrios Negron also noted that, unlike in other cities with a more established fashion industry, there is no division of labor among the designer, the pattern cutter and the machinist or tailor. Berlin designers “do everything themselves. I do it that way too,” she said.

That attitude might be a hangover from the communist era, when Berliners, short on equipment and fabric and unable to buy the latest thing, made their own versions of high fashion by hand.

Or it might have more to do with the fact that, as Ms. Berrios Negron pointed out, there are no easily accessible fashion industry services in Berlin. Residents are prepared to make their own clothes “because we don’t know any better. Our infrastructure is very young. We are learning by doing. Sometimes,” she laughed, “I think the whole city is learning by doing.”

That certainly has been the case for Anntian, one of the labels stocked at Konk. The designers Christian Kurt and Anne Hilken, who started the business in 2006, combine a variety of handmade techniques with more standard methods of manufacture. Most notable are their self-designed knit fabrics and silk-screened fabrics, all of which Ms. Hilken still makes by hand, even though the label, now in its 10th collection, is stocked in more than 50 boutiques in eight countries.

“It has been something of an organic process, an evolution,” Mr. Kurt explained. He admitted that, as the business has grown, staying true to the handmade model has been difficult. “There are good conditions here compared to other cities,” he noted. “But then it is also hard to find the small or medium-sized companies you need to help your business. The professional side is kind of missing. It’s a city of artists and very inspiring, but it has its weak points.”

The comparatively low cost of living and working in Berlin also is credited with nurturing independent design. Anyone who wants to start a clothing label can easily rent studio space for around €100, or about $135, or so a month, depending on the location and size of the space.

“Time is money and in Berlin, you don’t need a lot of money. But handmade things take time,” said Nikolas Gleber, founder of the Friendly Fur label, which turns the pelts of local red foxes shot in ecologically mandated population culls into accessories with the help of some regional companies.

Mr. Gleber, who is self-employed and also works in marketing, thinks this growing pride in local, handmade items is not just about the affordable Berlin lifestyle but a new movement in conscientious consumption.

In fact, he refers to his fur iPod and laptop covers, detachable collars, hoods and furry eye masks as “objects” or “projects” mainly because he feels those terms sidestep the temporary nature of fashion trends.

And, he says, products like his constitute the new wave in luxury: the fact that you know who made your dress, where it came from and how, and that you are respecting all of that by paying a little extra, equals a sort of karmic added value. “The message of Friendly Fur, as a brand, makes working by hand necessary. The new luxury is about how you can afford to be a good person — because it costs more money to get things done properly,” he said.

“In Berlin there is a tension between the brokenness of the city and the luxury of being able to be creative,” Mr. Tomaszewski said. “The handmade has always been a luxury. It is an art — I know this from Poland where a lot of things are made by hand.

“But we must also be realistic about pricing. People must be able to make a living. And being creative is at the heart of Berlin. I hope to be able to bring all those sides together.”

link

Photographers Who Still Use Film

2010-10-11T13:50:00.000-07:00

With even Polaroid dropping production of its instant film, it really does look like the end of the road for analog photography.

Or does it?

More than three-quarters of US-based professional photographers who took part in a survey at the end of 2007 said they would continue to use film photography for at least some projects, even while they used digital formats. The reasons quoted ranged from “film’s superiority in capturing more information on medium and large format film” to “archival storage.”

That survey was conducted by… erm, Kodak, so the figures might not be as scientific as they look. But there are still a number of photographers who insist on spending time in the darkroom instead of in front of Photoshop.

These are some of the biggest.

David Bailey
For David Bailey, the British fashion photographer who rose to fame in the 1960s, sticking with film might appear to have as much to do with nostalgia for Swinging London as a preference for the old way of shooting. But according to BBC journalist’s Nick Robinson’s blog, not only does Bailey still develop with chemicals, he skips the pixels because of the quality.

While taking a portrait of UK Prime Minister Gordon Brown recently, Bailey was reportedly asked if he ever uses digital.

“Nah” he quipped in front of the Labour Party leader. “Digital’s like socialism – it flattens everything out and makes everything the same.”

Jack Dykinga
David Bailey uses film to shoot the famous; Pulitzer-Prize winning photographer Jack Dykinga uses film to capture the deserts of the southwest.

The subjects couldn’t be more different but the reasons for ignoring the benefits of digital photography are fairly similar. For Bailey, film photography brings greater depth to an image; for Dykinga, film beats digital images for the amount of information it can pack into a picture.

“There’s absolutely no better way for me to do landscape than large-format film, which in my case is 4×5 and Fuji-chrome Velvia film,” Dykinga told Outdoor Photographer magazine. “In terms of raw capture of information, if you want to look at it from a computer geek’s point of view, I’m capturing roughly 1,500 megabytes of information in a single sheet of film. That translates to about 500 megapixels.”

Sacha Dean Biyan
Sacha Dean Biyan is an award-winning fashion photographer and photojournalist who spends much of his time on the road either shooting for clients that have included Sony Music, the Gap and Lexus or collecting images for his Earth Pilgrim project.

Oddly for someone whose background was originally in aeronautical engineering, Biyan shoots entirely on film — although he might use digital manipulation in post-production. As he explains on his tech-heavy website:

“For now, despite the obvious advantages of digital, my obsession with quality always draws me back to traditional means. I use medium or large format cameras, and still prefer platinum palladium printing for my images, which unfortunately cannot be appreciated over the Internet.”

Nevada Weir
Nevada Weir is a travel photographer whose images have appeared in National Geographic, Smithsonian and Geo, sold through Getty and Corbis, and appeared in nine photography books.

Not all of her images are shot on film though and while Biyan waxes lyrical about the quality of palladium printing, for Weir, film cameras are simply more practical for the sort of photography she shoots.

“I could care less,” she told Shutterbug magazine, “film – digital; the only problem is that in many places I travel there is no electricity and that eliminates the digital camera.”

Richard Murai
Like Sasha Dean Biyan, Richard Murai, who specializes in shooting the world’s sacred sites, also uses film to capture his images but turns to digital technology when the shooting ends. For printing, he uses digital scanning and large-scale, dedicated grayscale digital printers.

According to his website, that combination of a traditional medium with high tech product gives him maximum control and quality without risking long-term storage problems.

“Photographers can now truly paint with light,” he told the Mowen Solinsky gallery.

Can graphic design makes you cry?

2010-10-11T12:26:00.000-07:00

Jessica Helfand

Some years ago, I asked my students if graphic design ever made them cry. Particularly with regard to graphic design that lived online — where the cacaphony of competing messages makes a single, immersive experience unlikely — was such a thing even remotely possible?

And why, they countered, was this a goal?

The goal, I explained, was to join the manufactured thing — graphic design as an external representation of something else — to the world of the living. The goal was to connect, to enlighten, to more deeply understand, and how can you act if you can’t remember? You remember when you feel something, like I felt terror as a child in a world of public health posters. But as much as I was haunted by them, I was mesmerized by their beauty, their theatricality, their humanity — and that memory has never left me. Who among us does not hope to create work with such indelible, lasting power?

This all bears repeating now, at a time in which so many designers are engaged in addressing design for the public good — design that is sustainable, meaningful, socially relevant — because how can you achieve any of this if you don't engage at some fundamentally human level, a level where memory and feeling are as valued as form and execution?

I write this now at the risk of exposing myself to personal attack: nostalgia is now as it has always been, a bad thing in design. At its best, it's redundant. (At its worst, it's kitsch.) But the opposite is equally vexing, because design that caters to designers, or design that privileges novelty over reality, or design that ignores its basic constituents — design for social change is, after all, design that must be socially relevant, and that means design for and about real people — is just as problematic as design that celebrates modernist ideals in the name of neutrality. Design that strives for neutrality, that seeks to extinguish its relationship to the human condition, risks removing itself from the very nucleus of its purpose, which is, yes, to inform and educate — but also, to enchant. And at the end of the day, we succeed in this effort by being honest: we’re not graphic designers but people who make graphic design. Which means that first, we’re people: people who pay taxes and raise children and read newspapers and vote. People who eat and sleep and argue and question. People who laugh. People who remember. People who even, occasionally, cry.

more

poster novelty

2010-10-11T12:08:00.000-07:00

THE POSTER AS A GRAPHIC MEDIUM

From nineteenth century broadsides to twentieth century propaganda posters, the poster is to graphic design what the building is to the street.

Posters have always existed in that tension-filled space between culture and commerce, situated somewhat precariously between the fine and applied arts. If nineteenth-century posters offered pomp and propaganda, early twentieth-century posters created a canvas in which expressive typography mixed with theatrical juxtaposition to produce new formal languages. Throughout this time, it might be argued that a poster has always been seen as a kind of visual tonic, an antidote to chaos — and something which, by sheer virtue of its scale, can knock you right over. “Some one sole unique advertisement,” as James Joyce once wrote, “to cause passers to stop in wonder, a poster novelty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.”

more

2010-10-10T21:21:00.000-07:00

Gadgetry Finds Novelty

By ERIC TAUB

Published: December 1, 2008

Searching for a stocking stuffer? Before you absent-mindedly grab a chain-store gift card off the rack, why not consider an actual gift? The digital age has brought to the marketplace a wide range of relatively inexpensive gadgets. Odds are that they will be much more appreciated than a blinking Santa or a bottle opener that plays the Notre Dame fight song. Here are some of the more interesting products we’ve seen this season.

Kena Kai has created a line of DataSafe wallets that are designed to prevent identity thieves from picking up personal or financial information with wireless scanners.

The GrooveTooth Talk is a hands-free Bluetooth device for your car that clips to your sun visor.

The $40 Pet’s Eye View Cam takes still images from your pet's collar.

The U.S.B. Beverage Chiller from CoolIT Systems will keep a cup or can at a refreshing 45 degrees

When the Eco-Button is pushed, your computer hibernates to a point where it is drawing only 1.8 watts of juice.

A NO-SPYING ZONE FOR YOUR WALLET With the increasing use of radio-frequency identification, or RFID, tags in credit cards and drivers’ licenses, Kena Kai (kenakai.com) has created a line of DataSafe wallets, leather billfolds lined with layers of a material that blocks RFID signals. The wallets are designed to prevent identity thieves from picking up personal or financial information with wireless scanners. The wallets, which cost $40 to $250, have been approved by the General Services Administration as “electromagnetically opaque sleeves.”

DON’T STICK IT IN YOUR EAR If driving around with a Bluetooth headset in your ear is not for you, consider a Bluetooth hands-free unit that clips to your sun visor. Several models from different manufacturers are available, including the svelte $80 GrooveTooth Talk from Cygnett (cygnett.com). The device, which is two and a half inches long, can be recharged through its car adapter or a U.S.B. port. Cygnett says the device is good for 460 hours of standby and seven hours of talk on a single charge. It pairs quickly and easily with a Bluetooth-compatible phone. In tests, voice quality was excellent in the car; noise and echo cancellation cut out all extraneous and overlapping voices. But several callers reported muffled speech, even though they were using landlines.

IT’S A DOG’S WORLD — STEP INSIDE More than 20 years ago, scientists thought of attaching video cameras to animals to see the world from another creature’s point of view. Now Uncle Milton Industries (unclemilton.com) is offering a home version, perfect for your dog or cat. The $40 Pet’s Eye View Cam (sold by speedydog.net) takes still images only, at 1-, 5- or 15-minute intervals, that can be downloaded through a U.S.B. link to a computer, giving you the opportunity not only to see where your pet went, but how it got there as well.

CHILLING WHILE YOU’RE SURFING Who wants to sit in front of a computer with a rapidly warming can of soda? Thanks to American ingenuity, that’s no longer a problem. The U.S.B. Beverage Chiller from CoolIT Systems (coolitsystems.com) will keep a cup or can at a refreshing 45 degrees. The $25 accessory uses 5.75 watts of power, minimizing its effect on a laptop’s battery life. The unit must be plugged into a computer’s U.S.B. port; it may not work if plugged into a U.S.B. hub. It’s designed to keep a cold drink cool, not bring a can down from room temperature.

PUTTING YOUR PC TO SLEEP When you walk away from your computer to stick your head in the fridge, your PC continues to consume power. The Eco-Button ($25, from ecobutton-usa.com) can help save energy. You connect the device (PC only; a Mac version is in the works) to a desktop with a U.S.B. port. When the button is pushed, the computer hibernates to a point where it is drawing only 1.8 watts of juice. Pressing any key on the keyboard restores the computer to life. The company says that the device, which will be available early next year, can save up to $50 a year; a calculator on its Web site allows users to figure more precise savings based on local electricity costs.

2010-10-10T21:16:00.000-07:00

American Artists in Interwar Paris, Seeking Novelty

By ALAN RIDING

Published: November 10, 2003

GIVERNY, France— From the 1870's to World War I, American painters trekked to France to study. And their belief that France was the world capital of art was reinforced when American collectors began snapping up Impressionist and post-Impressionist works. But after 1918 the relationship began to change. While Paris was now the cradle of Modern art, resistance to copying Europe was growing among American artists.

For American painters drawn to Paris by the avant-garde, it was not an easy time. In France they were considered neophytes; in the United States they were regarded as heretics. Many French artists wondered why American painters bothered to come to France at all. Seen from Paris, New York in the interwar years seemed a far more exciting place.

But there were still many Americans eager to travel to Paris to discover life after figurative art, and these explorers are the focus of an unusual exhibition at the Musée d'Art Américain Giverny, the elegant small museum owned by the Terra Foundation for the Arts, of Chicago, near Monet's Normandy home. The show, ''A Trans-Atlantic Avant-Garde: American Artists in Paris 1918-1939,'' is here through Nov. 30 and will then travel to the Tacoma Museum of Art in Washington (Dec. 18 to March 28) and to the Terra Museum of American Art, Chicago (April 17 to June 27).

What these artists were after was novelty. Several had tried post-Impressionism and Fauvism, but they realized something more daring was afoot in Paris when they encountered Cubism at the landmark show at the Armory in New York in 1913. Once World War I ended they jumped at the chance to break free from what they considered the smothering conservatism of American art. ''When will you give to your artists the opportunity that you have already given to scientists and engineers?'' John Storrs, a sculptor en route to Paris, asked New Yorkers in an article in The Little Review in 1922.

Still, the Giverny show remains somewhat anthropological, because few of the 30 American artists represented became household names. True, there are photographs by Edward Steichen, Berenice Abbott and Lee Miller, although Man Ray and Alexander Calder were the only Americans who were truly integrated into the Paris art scene. Most spent a few years learning the new art, then returned home.

In the show are eight European artists based in Paris who influenced the Americans, not least Marcel Duchamp, who first wooed Man Ray to Paris in 1921, and Fernand Léger, who encouraged several of the expatriate artists and who was himself fascinated by the United States long before he paid his first visit to New York in 1931.

The exhibition is in four sections, with the first, ''The Purity of the Object,'' dominated by the spirit of Léger's post-Cubism. In it, Stuart Davis and Charles Demuth interpret Paris scenes in a Cubist manner. Patrick Henry Bruce went further toward abstraction, painting still lifes of multicolored cylinders, triangles and other shapes while eliminating perspective.

Gerald Murphy was the wealthy man-about-Paris who inspired the character of Dick Diver in F. Scott Fitzgerald's ''Tender Is the Night.'' He turned to painting when he discovered Picasso, Braque and Gris. Then, after the Wall Street crash, he returned to New York. Only eight of his works are known to have survived, but his graphic images of consumer culture, like ''Razor,'' set the stage for Pop Art four decades later.

The next section, ''The Birth of Geometric Abstraction,'' reflects the influence of the Paris-based Dutchman Piet Mondrian on a number of Americans, including Albert Eugene Gallatin. Gallatin was also a collector and played an important role in introducing avant-garde art to the United States when he opened the Gallery of Living Art at New York University in 1927.

Mondrian's geometric color scheme also inspired Calder. ''When Calder met him in 1930, he said, 'Wouldn't it be better if the colors moved?' '' recounted Sophie Lévy, chief curator of the Giverny museum, who organized this show. ''And that's how he began his mobiles. At first, they were three-dimensional collages turned by a motor. Then they evoked planets and the universe.'' In this, Calder was also influenced by Miró, Brancusi and Jean Arp.

The section dealing with Surrealism, ''The 'Chemists of Mystery,' '' is inevitably dominated by Man Ray, who found himself designated the Surrealists' photographer by the movement's leader, André Breton. Man Ray's own contribution to Surrealism came through his experiments with hyperexposure and rayographs, a technique that he developed with Miller.

The show's final section, ''The Portraits of the Avant-Garde,'' again features Man Ray, whose principal job, in Breton's view, was to photograph artists of whom he approved, among them Duchamp, Ernst, Dalí, Brancusi, Miller, James Joyce and Breton himself. Appropriately, Man Ray's portrait of Gertrude Stein is on display: it was at the writer's salons that visiting American artists hoped to make the right connections.

Abbott's portraits are also well represented here. She, too, photographed Joyce as well as Sylvia Beach, whose bookstore, Shakespeare & Company, was a gathering point for expatriate writers; Janet Flanner, the longtime Paris correspondent of The New Yorker; and the aged Eugène Atget, the French photographer who most influenced Abbott. Abbott herself appears in a portrait by Man Ray.

When they returned to the United States, many of these artists sought to propagate ideas they had gathered in Paris, but few were heralded as innovators. Rather, it was through exhibitions of works by European artists like Picasso, Matisse, Léger, Brancusi and Duchamp that New Yorkers were won over to Modern art. During World War II, with Breton himself an exile, New York even became the temporary capital of Surrealism.

Finally, after the war an authentically American avant-garde arrived with Jackson Pollock and the birth of Abstract Expressionism. As for many of the American artists who had gone to Paris to learn the French way, well, they were largely forgotten until the American museum in Giverny rediscovered them this month.

Photos: Stuart Davis's ''New York-Paris No. 1,'' above, and Man Ray's ''Kiki,'' both from ''A Trans-Atlantic Avant-Garde: American Artists in Paris 1918-1939.'' (Photo by University of Iowa Museum of Art); (Photo by Man Ray Trust)

What is the "NOVELTY"

2010-10-05T10:07:00.001-07:00

Novelty (derived from Latin word novus for "new") is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals.

It also refers to something novel; that which is striking, original or unusual. The term can have pejorative sense and refer to a mere innovation.

unexpected place advertisement

2010-10-04T12:14:00.000-07:00

An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.

A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.

A giant mirror was built that allowed passersby to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan

Unexpected ad on train

2010-10-04T12:04:00.000-07:00

Yesterday morning, the 6 train become the first ever full length train completely wrapped in advertising to run on the New York City subway system. The cartoonish and unexpected ad wrapped train, in support of a new Target opening in East Harlem this July, will run for six weeks, generating $250,000 in revenue for the MTA. (See a full set of photos here.)

You may have seen subway cars wrapped in ads before—the three car Times Square shuttle, for instance. The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains. More recently, the Netherlands Board of Tourism wrapped the shuttle in what might be the most elaborate and complicated wrap yet, due to its extensive detailing (photo album here). But never before has a full length train been wrapped.Yesterday morning, the 6 train become the first ever full length train completely wrapped in advertising to run on the New York City subway system. The cartoonish and unexpected ad wrapped train, in support of a new Target opening in East Harlem this July, will run for six weeks, generating $250,000 in revenue for the MTA.

You may have seen subway cars wrapped in ads before—the three car Times Square shuttle, for instance. The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains. More recently, the Netherlands Board of Tourism wrapped the shuttle in what might be the most elaborate and complicated wrap yet, due to its extensive detailing (photo album here). But never before has a full length train been wrapped.

Gum election????

2010-10-04T11:56:00.000-07:00

sounds weird but its fun project that was actually existed.

i innteract,therefore I am

2010-10-03T12:21:00.001-07:00

September 25th, 2010

By Nina Mehta

Connie, a self proclaimed “SND Groupie” comes to Denver from the cognitive science field. She is concerned with communicating content and instruction which overlaps with what news designers do every day.

Key points

Interactivity can improve cognitive performance and the connection between the mind and body.
Align the design model of your interface with the user’s mental model.
Organize design around conceptual, behavioral and visual considerations.
Usability testing can be quick and easy: Give the people simple tasks, ask them to talk out loud, sit back, take notes and learn about the errors in your product.

The power of interaction

People like, expect interactions and she recognizes designers want to give readers positive interactions.

“Interactivity involves a two-way exchange of engagement and response. It’s immediate and in real time.”

News used to always flow in one direction but interaction changes that entire picture. Interactivity offers users layered content, control and currency. It offers social experiences with comments, discussion and sharing. Interactivity also enables learning by constructing meaning, restructuring knowledge to define something fuzzy and unintentional learning. It helps people explore, solve problems and gain insights.

Attendees did raise the question about the power of giving control to the readers. It can lead to “wing-nut” comments but also the power from readers who can heighten the level of conversation.

Simple interactions can dramatically improve our cognitive experience. Speech gestures show how our body is intimately tied to thinking. People talk with their hands even when they are alone or on the phone. In a study with blind and sighted children, both groups used nearly the exact same gestures when communicating. When we use new tools, like a mouse or tablet, our mind extends to that interaction. These actions become a part of who people are.

Embodied cognition: Cognition arrives from bodily interactions in the world. We are not disembodied beings; the actions our bodies take are inseparable from our minds.

Creative positive experiences

It’s important to think about complaints people have, like errors, unclear directions, missing information, etc. When these things are wrong, people have poor experiences.

A mental model is a representation of something in the real world that we use to predict or explain behavior.

Mental models are based on prior experiences with something similar, something other people have said, incomplete facts and more. It can be like a subway map. A mental model can explain how something works and help you predict how to interact with something similar, so users don’t have to learn from scratch every time.

However, users’ mental models are subject to change, they get revised and define how we approach and solve problems. News designers need to consider the mental models of their users and your interfaces. The designer can control how to represent the program to the user.

What is usability?

Usability is composed of the learnability, retainability, efficiency of use and user satisfaction of a product.” – Constantine and Lockwood, 1999

or

Don’t make me think! – Steve Krug, 2005

The Washington Post’s Health Care Bill interactive graphic fits user mental models well. It has forms, fields, a drop down and a submit button but does not introduce anything new for the user to learn.

In La Tercerta’s Cathedral Restoration graphic, however, we can click on a magnifying glass, move it around and expect to see the image magnified. The magnifying glass shows what the Cathedral looks like cleaned up rather than a more detailed image. The mental model is mismatched here and the graphic seems broken.

Thinking about design

Conceptual: Define the problem space, what will users do and get out of this interaction? Consider the time and pacing of the information and embrace the metaphors. Think about objects that already exist in our world.
Behavioral: How will you map out the actions and reactions? How will the user get feedback, which they should have after every action?
Visual: Think about your users and decide how visible the user interface needs to be. Items should be grouped and positioned while making all of the screens consistent and organized.

Nikon interactive advertising

2010-10-02T13:31:00.000-07:00

Perhaps one of the most direct, in-your-face (literally) examples of interactive advertising Nikon has ever pushed. The popular technology-giant received inspiration from our celebrity-glamorized paparazzi culture to launch the brand’s D700 model in Korea.

At a heavily-visited subway station in Seoul, Nikon mounted an enormous interactive, light-box billboard with life-size images of anxious paparazzi. Completely jammed together as if the subway station was a premiere, the paparazzi look like they are fighting for the best celebrity pic.

All of the passersby became instant celebrities when the motion of them walking by the billboard automatically triggered a surge of flashing camera lights. The newly-crowned, on-the-spot-superstars then continue down the red carpet that leads out of the station and into a mall – directly into the store where they can buy the camera that they are still thinking about only mere seconds after walking past the billboard.

article about on locaion-based ads

2010-10-01T14:33:00.000-07:00

http://www.imediaconnection.com/content/27526.asp

Article Highlights:

Brands now need to "localize" themselves as we enter the era of location media
When local content is added to creative, users engage 100-120 percent more than they do with the same ad without the local content
The mobile "check-in" is proving popular as a means of delivering coupons or highlighting nearby special promotions

DDF poster

2010-09-28T09:25:00.000-07:00

simple but smart advertising

click!

Forever 21 Billboard AD in Timesquare

2010-09-27T14:33:00.001-07:00

Click!

There is no such thing as intrusive advertising so long as advertisers provide great content to consumers — and in the case of a new Forever 21 billboard ad, consumers are the content.

2010-09-27T13:38:00.000-07:00

Click!

Flash-driven interactive wall mural whose imagery is motion-activated by nearby viewers.
As people walk by the 25'x10' projection, layers of eye-popping graphics-triggered by the viewer's movement-appear. The piece showcases Creative Suite 3's library of effects, including Illustrator, Photoshop, After Effects, Flash, and other applications. It recently debuted at a launch party for CS3 that was held at Skylight, an 18,000 square foot gallery space located in the Soho district of Manhattan. The murals are designed so that when a person walks from left to right, there's an evolution from simplicity to complexity. As someone moves in that direction, more animations are triggered and the density of the imagery increases.

Coca-Cola new grip bottle printed on Velcro

2010-09-27T13:24:00.000-07:00

Let people know about how the Coca-Cola Grip Bottle has a better grip for holding.
Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
People literally hooked to the campaign.

I love how it captures the attention of the people at the bus stop.
It forces the user to get involved with the advert but in an interestingly unique manner.

How to write a thesis paper.

2010-09-27T13:17:00.000-07:00

Thesis Paper Outline

What does it mean when you are required to write a thesis paper? It means hard work: selecting a topic, building your thesis statement, writing the chapters, researching, writing the results and then proofreading. And this does not stop here for many instructors are going to request for revisions when you submit your initial paper. However, there are ways for you to prevent possible problems when writing a thesis paper. The structure of the thesis can be strengthened if you can apply a correct thesis paper outline.

A thesis paper outline is like a plan and a guiding material so that you can write a thesis paper in a recognized system. This is the first thing to accomplish because you cannot randomly write the parts of a thesis and then submit it. Usually, students that have utilized an outline first produced well-written and chronologically correct research papers. Today we will give you an insight on what chapters to include and how they may follow a sequence in a general manner. Please look at the sample below:

Title Cover Page
Acknowledgement
Introduction
Literature Review
Methodology
Data
Analysis
Results
Conclusion
Recommendations
Abstract
Bibliography Page

The texility of making

2010-09-24T12:57:00.000-07:00

Contemporary discussions of art and technology continue to work on the assumption that making entails the imposition of form upon the material world, by an agent with a design in mind. Against this hylomorphic model of creation, I argue that the forms of things arise within fields of force and flows of material. It is by intervening in these force-fields and following the lines of flow that practitioners make things. In this view, making is a practice of weaving, in which practitioners bind their own pathways or lines of becoming into the texture of material flows comprising the lifeworld. Rather than reading creativity ‘backwards’, from a finished object to an initial intention in the mind of an agent, this entails reading it forwards, in an ongoing generative movement that is at once itinerant, improvisatory and rhythmic. To illustrate what this means in practice, I compare carpentry and drawing. In both cases, making is a matter of finding the grain of the world's becoming and following its course. Historically, it was the turn from drawing lines to pulling them straight, between predetermined points, which marked the transition from the textilic to the architectonic, debasing the former as craft while elevating the latter as technology.

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what if this logo is out there

2010-09-20T13:17:00.000-07:00

logo design that I was thinking it would be cool if
this is outside of building

Kindle

2010-09-20T13:06:00.000-07:00

10 reasons to buy a kindle and 10 reasons not to.

I was wondering what is problem and what is missing in electronic book.
there should be some related issue with my thesis topic.

"The book is a physical object – you can move through it, skimming for notes and important points – and there is something in our education that gives us a sense of space inside a book. I don’t quite know how to explain it, but you know how you can pick up a book and show someone what you’re looking for in a few page turns? You know it was halfway through, maybe a third of the way down the page, and it was near another set of words. The Kindle is not conducive to that kind of mental map-making… yet."

Interactive Quiksilver Ad campaign

2010-09-20T12:54:00.001-07:00

Quicksilver have come up with a great ad campaign.
They decorated billboards and bust stop in Copenhagen with
interactive ads, very innovative idea.

2010-09-20T12:45:00.000-07:00

Awesome Levis AD in Soho

five seneses

2010-09-20T12:18:00.000-07:00

-Five senses
-Touch

The touch screen has two main attributes:

Firstly, it enables one to cooperate directly with what is displayed, rather than indirectly with a cursor controlled by a mouse or touch pad.
Secondly, it lets one do so without requiring any intermediate device that would need to be held in the hand. The touch screen system has been carefully designed to make sure it is easy to use.

• Candidate can also work through a practice session for up to 15 minutes to get used to the system before actually starting their test.
• To answer a question the candidate simply touches their choice of answer from the listed answers on the computer screen.
• To take online theory test for driving theory test candidate use touch screen computer system.
• Touch screen is preferred because it is easy to use or user friendly.
• During examination if a candidate faces any problem or finds difficult to use the new system staff will be on hand to help them
• The system has been carefully designed so those candidates that are colour blind can use it.
• The system has the option for dyslexic candidate to listen to the test being read in English through a headset.

studioapollo website

2009-11-10T23:52:00.000-08:00

http://www.studioapollo.com/main_en.html

Love the way they add sound of communicate in space craft.

it's just fit to the concept of website.

Love the use of collage to divide category.

Plus,as you click the category on the website it just draws your attention.

adidas website

2009-11-10T23:48:00.000-08:00

http://www.adidas.com/us/homepage.asp

well organized and simple solution to have many information together in one website

Onitsuka Tiger Shoes website

2009-11-10T23:47:00.001-08:00

http://www.asicsamerica.com/onitsukatiger/#/en-us/home/

cute Frozen Yogurt website

2009-11-04T12:45:00.000-08:00

www.ifancyasnog.com

cute and lovely style of graphic treatment, simple and colorful which is just like frozen yogurt

mtv motion graphic

2009-10-07T18:09:00.001-07:00

http://www.youtube.com/watch?v=6I58Mlr7o4Q

inspiration

spider man 3 main title

2009-10-06T22:59:00.000-07:00

http://www.youtube.com/watch?v=GQyl0R-H1uY

here is the spider man 3 main title. I remember it was more interesting than the movie :)
at that time i didn't know about motion graphic and not even interested in it.
However, this was so attracted to me.
My favorite part is the spider web holds and crops images of the part of movie beautifully.

motion graphic~*

2009-10-06T22:10:00.000-07:00

1. http://www.youtube.com/watch?v=u46eaeAfeqw

2. http://www.youtube.com/watch?v=7qXGyJOiS0Y

Those two animation is done by same person
when I found the first one I thought it was pretty interesting the way
he or she used drawing with showing progress of it and convert it in to
motion graphic. plus the drawings are so cute~

then I found the second one which is using same subject as the first one
but this time he/she actually made the drawing to 3D made out of clay.
it is so simple solution to make it looks different but still so clever.

I love it !

Alert System Design

2009-09-30T06:04:00.000-07:00

-alert system

Design needs every where in our life and so many things we need to change to improve.

I found this article which is about re design the home land security alert system.

It's so true that we need to change the alert system to give easy and better information to people.

_

2009-09-09T09:01:00.000-07:00

Huge white
cotton candy~*

View from the High Line

2009-09-09T08:14:00.000-07:00

Beautiful view from the High Line