r)physical interaction

link

r) MINI

LINK

r) cambell soup uses neuro marketing

link

more about neurology in design

more~

consumer insight

r) reading direction

link

r) negative effects of social networking

link

why people memorize more when they write than just reading

link

Mental vs. Physical Disappearance:

The Challenge of Interacting with Disappearing Computers pdf

link

Cognitive Neuroscience and the Study of Memory

link

memory

link

pbs marketing

Advertisers probe brains, raise fears

memory

7 insights to unlocking your customer's brain

"Our unconscious mind -- not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don't really know why they buy what they buy, which is why traditional market research fall short."

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low attention branding

Exercise, Weight Loss, & Your Brain