Novelty and Key Innovations innovation, side-effect hypothesis., incipient

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the brain finds pleasure in novelty

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novelty & emotion

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Hypo

This thesis presents the hypothesis that “novelty” can become an integral element to the practice of design. Contrary to notions that design should not engage with what is transient and tantalizing, contemporary forms such as computer games and social media are built upon the foundation of what is fleeting and novel. Such a hypothesis could pervade in graphic design by migrating traditional methods with new technology to efficiently pursue the readers attention. People prefer more intimate, personal, customizable entities in design. By this movement people are more engaged to the medium by incorporating technology like interactive media, three dimensional and sensory memory to better engage the audience.