Wednesday, December 22, 2010
Sunday, December 12, 2010
Monday, December 6, 2010
Monday, November 29, 2010
Monday, November 1, 2010
Hypo
This thesis presents the hypothesis that “novelty” can become an integral element to the practice of design. Contrary to notions that design should not engage with what is transient and tantalizing, contemporary forms such as computer games and social media are built upon the foundation of what is fleeting and novel. Such a hypothesis could pervade in graphic design by migrating traditional methods with new technology to efficiently pursue the readers attention. People prefer more intimate, personal, customizable entities in design. By this movement people are more engaged to the medium by incorporating technology like interactive media, three dimensional and sensory memory to better engage the audience.
Monday, October 11, 2010
Berlin: The Personal Touch
By CATHRIN SCHAER
Published: September 24, 2010
BERLIN — The designer Dawid Tomaszewski stood in his small atelier one recent sunny afternoon, proudly holding up a strapless, silver-grey sheath.
“Thirty hours to make this,” he said, gently stroking the tight silk organza ruffles that swept down the bodice and changed color from dove grey to smoke and lightning as he moved the frock. “I did this myself. And this took 30 pieces of fabric,” he added, pulling out another dress in the same silvery silk organza. But this time the sleeveless, circular smock was embroidered with gemstones and featured layers of almost opaque fabric falling heavily from the neck line.
Mr. Tomaszewski, a Pole who came to Berlin via a design apprenticeship with Commes des Garçons in Paris, has been in business for slightly less than a year. His clothes are unique — he and his team do almost everything themselves — but their attitude is not.
One of the most striking things about Berlin’s fashion scene is the sheer number of independent labels and boutiques, all making, or stocking, labels unknown to most shoppers.
And many of those indie designers, including Mr. Tomaszewski, are part of a growing group of fashion entrepreneurs who take pride in their do-it-yourself philosophy, viewing it as something akin to “couture lite.”
“I love to work with my hands, to stitch things together. Every piece of clothing I make is part of me,” Mr. Tomaszewski enthused.
Like the fashion capitals of Paris and Milan, Berlin has had its fair share of resident artisans. In the 1920s and ’30s it was a cultural center populated by the bright, beautiful and interestingly dressed. To cater for those sartorial needs, there was a garment industry that employed thousands.
“It’s hard to believe but I have heard that around Hausvogteiplatz, there were about 800 furriers working then. We also had hundreds of very good hat makers,” marveled Ettina Berrios Negron, owner of Konk boutique in the trendy Mitte district, which has been stocking a carefully selected range of mainly local labels for the past seven years. “But it all just died out” during World War II.
Today, “I don’t think you find artisans here the way you might find them in Paris. But,” she noted, “people are definitely thinking about it, and there is a growing niche.”
For example, she said, she recently met with some young women who are collaborating with older Turkish immigrants who crochet lace to develop a jewelry range.
Ms. Berrios Negron also noted that, unlike in other cities with a more established fashion industry, there is no division of labor among the designer, the pattern cutter and the machinist or tailor. Berlin designers “do everything themselves. I do it that way too,” she said.
That attitude might be a hangover from the communist era, when Berliners, short on equipment and fabric and unable to buy the latest thing, made their own versions of high fashion by hand.
Or it might have more to do with the fact that, as Ms. Berrios Negron pointed out, there are no easily accessible fashion industry services in Berlin. Residents are prepared to make their own clothes “because we don’t know any better. Our infrastructure is very young. We are learning by doing. Sometimes,” she laughed, “I think the whole city is learning by doing.”
That certainly has been the case for Anntian, one of the labels stocked at Konk. The designers Christian Kurt and Anne Hilken, who started the business in 2006, combine a variety of handmade techniques with more standard methods of manufacture. Most notable are their self-designed knit fabrics and silk-screened fabrics, all of which Ms. Hilken still makes by hand, even though the label, now in its 10th collection, is stocked in more than 50 boutiques in eight countries.
“It has been something of an organic process, an evolution,” Mr. Kurt explained. He admitted that, as the business has grown, staying true to the handmade model has been difficult. “There are good conditions here compared to other cities,” he noted. “But then it is also hard to find the small or medium-sized companies you need to help your business. The professional side is kind of missing. It’s a city of artists and very inspiring, but it has its weak points.”
The comparatively low cost of living and working in Berlin also is credited with nurturing independent design. Anyone who wants to start a clothing label can easily rent studio space for around €100, or about $135, or so a month, depending on the location and size of the space.
“Time is money and in Berlin, you don’t need a lot of money. But handmade things take time,” said Nikolas Gleber, founder of the Friendly Fur label, which turns the pelts of local red foxes shot in ecologically mandated population culls into accessories with the help of some regional companies.
Mr. Gleber, who is self-employed and also works in marketing, thinks this growing pride in local, handmade items is not just about the affordable Berlin lifestyle but a new movement in conscientious consumption.
In fact, he refers to his fur iPod and laptop covers, detachable collars, hoods and furry eye masks as “objects” or “projects” mainly because he feels those terms sidestep the temporary nature of fashion trends.
And, he says, products like his constitute the new wave in luxury: the fact that you know who made your dress, where it came from and how, and that you are respecting all of that by paying a little extra, equals a sort of karmic added value. “The message of Friendly Fur, as a brand, makes working by hand necessary. The new luxury is about how you can afford to be a good person — because it costs more money to get things done properly,” he said.
“In Berlin there is a tension between the brokenness of the city and the luxury of being able to be creative,” Mr. Tomaszewski said. “The handmade has always been a luxury. It is an art — I know this from Poland where a lot of things are made by hand.
“But we must also be realistic about pricing. People must be able to make a living. And being creative is at the heart of Berlin. I hope to be able to bring all those sides together.”
Photographers Who Still Use Film
With even Polaroid dropping production of its instant film, it really does look like the end of the road for analog photography.
Or does it?
More than three-quarters of US-based professional photographers who took part in a survey at the end of 2007 said they would continue to use film photography for at least some projects, even while they used digital formats. The reasons quoted ranged from “film’s superiority in capturing more information on medium and large format film” to “archival storage.”
That survey was conducted by… erm, Kodak, so the figures might not be as scientific as they look. But there are still a number of photographers who insist on spending time in the darkroom instead of in front of Photoshop.
These are some of the biggest.
David Bailey
For David Bailey, the British fashion photographer who rose to fame in the 1960s, sticking with film might appear to have as much to do with nostalgia for Swinging London as a preference for the old way of shooting. But according to BBC journalist’s Nick Robinson’s blog, not only does Bailey still develop with chemicals, he skips the pixels because of the quality.
While taking a portrait of UK Prime Minister Gordon Brown recently, Bailey was reportedly asked if he ever uses digital.
“Nah” he quipped in front of the Labour Party leader. “Digital’s like socialism – it flattens everything out and makes everything the same.”
Jack Dykinga
David Bailey uses film to shoot the famous; Pulitzer-Prize winning photographer Jack Dykinga uses film to capture the deserts of the southwest.
The subjects couldn’t be more different but the reasons for ignoring the benefits of digital photography are fairly similar. For Bailey, film photography brings greater depth to an image; for Dykinga, film beats digital images for the amount of information it can pack into a picture.
“There’s absolutely no better way for me to do landscape than large-format film, which in my case is 4×5 and Fuji-chrome Velvia film,” Dykinga told Outdoor Photographer magazine. “In terms of raw capture of information, if you want to look at it from a computer geek’s point of view, I’m capturing roughly 1,500 megabytes of information in a single sheet of film. That translates to about 500 megapixels.”
Sacha Dean Biyan
Sacha Dean Biyan is an award-winning fashion photographer and photojournalist who spends much of his time on the road either shooting for clients that have included Sony Music, the Gap and Lexus or collecting images for his Earth Pilgrim project.
Oddly for someone whose background was originally in aeronautical engineering, Biyan shoots entirely on film — although he might use digital manipulation in post-production. As he explains on his tech-heavy website:
“For now, despite the obvious advantages of digital, my obsession with quality always draws me back to traditional means. I use medium or large format cameras, and still prefer platinum palladium printing for my images, which unfortunately cannot be appreciated over the Internet.”
Nevada Weir
Nevada Weir is a travel photographer whose images have appeared in National Geographic, Smithsonian and Geo, sold through Getty and Corbis, and appeared in nine photography books.
Not all of her images are shot on film though and while Biyan waxes lyrical about the quality of palladium printing, for Weir, film cameras are simply more practical for the sort of photography she shoots.
“I could care less,” she told Shutterbug magazine, “film – digital; the only problem is that in many places I travel there is no electricity and that eliminates the digital camera.”
Richard Murai
Like Sasha Dean Biyan, Richard Murai, who specializes in shooting the world’s sacred sites, also uses film to capture his images but turns to digital technology when the shooting ends. For printing, he uses digital scanning and large-scale, dedicated grayscale digital printers.
According to his website, that combination of a traditional medium with high tech product gives him maximum control and quality without risking long-term storage problems.
“Photographers can now truly paint with light,” he told the Mowen Solinsky gallery.
Can graphic design makes you cry?
Some years ago, I asked my students if graphic design ever made them cry. Particularly with regard to graphic design that lived online — where the cacaphony of competing messages makes a single, immersive experience unlikely — was such a thing even remotely possible?
And why, they countered, was this a goal?
The goal, I explained, was to join the manufactured thing — graphic design as an external representation of something else — to the world of the living. The goal was to connect, to enlighten, to more deeply understand, and how can you act if you can’t remember? You remember when you feel something, like I felt terror as a child in a world of public health posters. But as much as I was haunted by them, I was mesmerized by their beauty, their theatricality, their humanity — and that memory has never left me. Who among us does not hope to create work with such indelible, lasting power?
This all bears repeating now, at a time in which so many designers are engaged in addressing design for the public good — design that is sustainable, meaningful, socially relevant — because how can you achieve any of this if you don't engage at some fundamentally human level, a level where memory and feeling are as valued as form and execution?
I write this now at the risk of exposing myself to personal attack: nostalgia is now as it has always been, a bad thing in design. At its best, it's redundant. (At its worst, it's kitsch.) But the opposite is equally vexing, because design that caters to designers, or design that privileges novelty over reality, or design that ignores its basic constituents — design for social change is, after all, design that must be socially relevant, and that means design for and about real people — is just as problematic as design that celebrates modernist ideals in the name of neutrality. Design that strives for neutrality, that seeks to extinguish its relationship to the human condition, risks removing itself from the very nucleus of its purpose, which is, yes, to inform and educate — but also, to enchant. And at the end of the day, we succeed in this effort by being honest: we’re not graphic designers but people who make graphic design. Which means that first, we’re people: people who pay taxes and raise children and read newspapers and vote. People who eat and sleep and argue and question. People who laugh. People who remember. People who even, occasionally, cry.
more
poster novelty
more
Sunday, October 10, 2010
Gadgetry Finds Novelty
Searching for a stocking stuffer? Before you absent-mindedly grab a chain-store gift card off the rack, why not consider an actual gift? The digital age has brought to the marketplace a wide range of relatively inexpensive gadgets. Odds are that they will be much more appreciated than a blinking Santa or a bottle opener that plays the Notre Dame fight song. Here are some of the more interesting products we’ve seen this season.
A NO-SPYING ZONE FOR YOUR WALLET With the increasing use of radio-frequency identification, or RFID, tags in credit cards and drivers’ licenses, Kena Kai (kenakai.com) has created a line of DataSafe wallets, leather billfolds lined with layers of a material that blocks RFID signals. The wallets are designed to prevent identity thieves from picking up personal or financial information with wireless scanners. The wallets, which cost $40 to $250, have been approved by the General Services Administration as “electromagnetically opaque sleeves.”
DON’T STICK IT IN YOUR EAR If driving around with a Bluetooth headset in your ear is not for you, consider a Bluetooth hands-free unit that clips to your sun visor. Several models from different manufacturers are available, including the svelte $80 GrooveTooth Talk from Cygnett (cygnett.com). The device, which is two and a half inches long, can be recharged through its car adapter or a U.S.B. port. Cygnett says the device is good for 460 hours of standby and seven hours of talk on a single charge. It pairs quickly and easily with a Bluetooth-compatible phone. In tests, voice quality was excellent in the car; noise and echo cancellation cut out all extraneous and overlapping voices. But several callers reported muffled speech, even though they were using landlines.
IT’S A DOG’S WORLD — STEP INSIDE More than 20 years ago, scientists thought of attaching video cameras to animals to see the world from another creature’s point of view. Now Uncle Milton Industries (unclemilton.com) is offering a home version, perfect for your dog or cat. The $40 Pet’s Eye View Cam (sold by speedydog.net) takes still images only, at 1-, 5- or 15-minute intervals, that can be downloaded through a U.S.B. link to a computer, giving you the opportunity not only to see where your pet went, but how it got there as well.
CHILLING WHILE YOU’RE SURFING Who wants to sit in front of a computer with a rapidly warming can of soda? Thanks to American ingenuity, that’s no longer a problem. The U.S.B. Beverage Chiller from CoolIT Systems (coolitsystems.com) will keep a cup or can at a refreshing 45 degrees. The $25 accessory uses 5.75 watts of power, minimizing its effect on a laptop’s battery life. The unit must be plugged into a computer’s U.S.B. port; it may not work if plugged into a U.S.B. hub. It’s designed to keep a cold drink cool, not bring a can down from room temperature.
PUTTING YOUR PC TO SLEEP When you walk away from your computer to stick your head in the fridge, your PC continues to consume power. The Eco-Button ($25, from ecobutton-usa.com) can help save energy. You connect the device (PC only; a Mac version is in the works) to a desktop with a U.S.B. port. When the button is pushed, the computer hibernates to a point where it is drawing only 1.8 watts of juice. Pressing any key on the keyboard restores the computer to life. The company says that the device, which will be available early next year, can save up to $50 a year; a calculator on its Web site allows users to figure more precise savings based on local electricity costs.American Artists in Interwar Paris, Seeking Novelty
By ALAN RIDING
Published: November 10, 2003
For American painters drawn to Paris by the avant-garde, it was not an easy time. In France they were considered neophytes; in the United States they were regarded as heretics. Many French artists wondered why American painters bothered to come to France at all. Seen from Paris, New York in the interwar years seemed a far more exciting place.
But there were still many Americans eager to travel to Paris to discover life after figurative art, and these explorers are the focus of an unusual exhibition at the Musée d'Art Américain Giverny, the elegant small museum owned by the Terra Foundation for the Arts, of Chicago, near Monet's Normandy home. The show, ''A Trans-Atlantic Avant-Garde: American Artists in Paris 1918-1939,'' is here through Nov. 30 and will then travel to the Tacoma Museum of Art in Washington (Dec. 18 to March 28) and to the Terra Museum of American Art, Chicago (April 17 to June 27).
What these artists were after was novelty. Several had tried post-Impressionism and Fauvism, but they realized something more daring was afoot in Paris when they encountered Cubism at the landmark show at the Armory in New York in 1913. Once World War I ended they jumped at the chance to break free from what they considered the smothering conservatism of American art. ''When will you give to your artists the opportunity that you have already given to scientists and engineers?'' John Storrs, a sculptor en route to Paris, asked New Yorkers in an article in The Little Review in 1922.
Still, the Giverny show remains somewhat anthropological, because few of the 30 American artists represented became household names. True, there are photographs by Edward Steichen, Berenice Abbott and Lee Miller, although Man Ray and Alexander Calder were the only Americans who were truly integrated into the Paris art scene. Most spent a few years learning the new art, then returned home.
In the show are eight European artists based in Paris who influenced the Americans, not least Marcel Duchamp, who first wooed Man Ray to Paris in 1921, and Fernand LĂ©ger, who encouraged several of the expatriate artists and who was himself fascinated by the United States long before he paid his first visit to New York in 1931.
The exhibition is in four sections, with the first, ''The Purity of the Object,'' dominated by the spirit of LĂ©ger's post-Cubism. In it, Stuart Davis and Charles Demuth interpret Paris scenes in a Cubist manner. Patrick Henry Bruce went further toward abstraction, painting still lifes of multicolored cylinders, triangles and other shapes while eliminating perspective.
Gerald Murphy was the wealthy man-about-Paris who inspired the character of Dick Diver in F. Scott Fitzgerald's ''Tender Is the Night.'' He turned to painting when he discovered Picasso, Braque and Gris. Then, after the Wall Street crash, he returned to New York. Only eight of his works are known to have survived, but his graphic images of consumer culture, like ''Razor,'' set the stage for Pop Art four decades later.
The next section, ''The Birth of Geometric Abstraction,'' reflects the influence of the Paris-based Dutchman Piet Mondrian on a number of Americans, including Albert Eugene Gallatin. Gallatin was also a collector and played an important role in introducing avant-garde art to the United States when he opened the Gallery of Living Art at New York University in 1927.
Mondrian's geometric color scheme also inspired Calder. ''When Calder met him in 1930, he said, 'Wouldn't it be better if the colors moved?' '' recounted Sophie LĂ©vy, chief curator of the Giverny museum, who organized this show. ''And that's how he began his mobiles. At first, they were three-dimensional collages turned by a motor. Then they evoked planets and the universe.'' In this, Calder was also influenced by MirĂ³, Brancusi and Jean Arp.
The section dealing with Surrealism, ''The 'Chemists of Mystery,' '' is inevitably dominated by Man Ray, who found himself designated the Surrealists' photographer by the movement's leader, André Breton. Man Ray's own contribution to Surrealism came through his experiments with hyperexposure and rayographs, a technique that he developed with Miller.
The show's final section, ''The Portraits of the Avant-Garde,'' again features Man Ray, whose principal job, in Breton's view, was to photograph artists of whom he approved, among them Duchamp, Ernst, DalĂ, Brancusi, Miller, James Joyce and Breton himself. Appropriately, Man Ray's portrait of Gertrude Stein is on display: it was at the writer's salons that visiting American artists hoped to make the right connections.
Abbott's portraits are also well represented here. She, too, photographed Joyce as well as Sylvia Beach, whose bookstore, Shakespeare & Company, was a gathering point for expatriate writers; Janet Flanner, the longtime Paris correspondent of The New Yorker; and the aged Eugène Atget, the French photographer who most influenced Abbott. Abbott herself appears in a portrait by Man Ray.
When they returned to the United States, many of these artists sought to propagate ideas they had gathered in Paris, but few were heralded as innovators. Rather, it was through exhibitions of works by European artists like Picasso, Matisse, LĂ©ger, Brancusi and Duchamp that New Yorkers were won over to Modern art. During World War II, with Breton himself an exile, New York even became the temporary capital of Surrealism.
Finally, after the war an authentically American avant-garde arrived with Jackson Pollock and the birth of Abstract Expressionism. As for many of the American artists who had gone to Paris to learn the French way, well, they were largely forgotten until the American museum in Giverny rediscovered them this month.
Photos: Stuart Davis's ''New York-Paris No. 1,'' above, and Man Ray's ''Kiki,'' both from ''A Trans-Atlantic Avant-Garde: American Artists in Paris 1918-1939.'' (Photo by University of Iowa Museum of Art); (Photo by Man Ray Trust)
Tuesday, October 5, 2010
What is the "NOVELTY"
It also refers to something novel; that which is striking, original or unusual. The term can have pejorative sense and refer to a mere innovation.
Monday, October 4, 2010
unexpected place advertisement
An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.
A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message ‘People Move Away When You Have Body Odour’.
A giant mirror was built that allowed passersby to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan
Unexpected ad on train
Yesterday morning, the 6 train become the first ever full length train completely wrapped in advertising to run on the New York City subway system. The cartoonish and unexpected ad wrapped train, in support of a new Target opening in East Harlem this July, will run for six weeks, generating $250,000 in revenue for the MTA. (See a full set of photos here.)
You may have seen subway cars wrapped in ads before—the three car Times Square shuttle, for instance. The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains. More recently, the Netherlands Board of Tourism wrapped the shuttle in what might be the most elaborate and complicated wrap yet, due to its extensive detailing (photo album here). But never before has a full length train been wrapped.Yesterday morning, the 6 train become the first ever full length train completely wrapped in advertising to run on the New York City subway system. The cartoonish and unexpected ad wrapped train, in support of a new Target opening in East Harlem this July, will run for six weeks, generating $250,000 in revenue for the MTA.
You may have seen subway cars wrapped in ads before—the three car Times Square shuttle, for instance. The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains. More recently, the Netherlands Board of Tourism wrapped the shuttle in what might be the most elaborate and complicated wrap yet, due to its extensive detailing (photo album here). But never before has a full length train been wrapped.
Sunday, October 3, 2010
i innteract,therefore I am
September 25th, 2010
By Nina Mehta
Connie, a self proclaimed “SND Groupie” comes to Denver from the cognitive science field. She is concerned with communicating content and instruction which overlaps with what news designers do every day.
Key points
- Interactivity can improve cognitive performance and the connection between the mind and body.
- Align the design model of your interface with the user’s mental model.
- Organize design around conceptual, behavioral and visual considerations.
- Usability testing can be quick and easy: Give the people simple tasks, ask them to talk out loud, sit back, take notes and learn about the errors in your product.
The power of interaction
People like, expect interactions and she recognizes designers want to give readers positive interactions.
“Interactivity involves a two-way exchange of engagement and response. It’s immediate and in real time.”
News used to always flow in one direction but interaction changes that entire picture. Interactivity offers users layered content, control and currency. It offers social experiences with comments, discussion and sharing. Interactivity also enables learning by constructing meaning, restructuring knowledge to define something fuzzy and unintentional learning. It helps people explore, solve problems and gain insights.
Attendees did raise the question about the power of giving control to the readers. It can lead to “wing-nut” comments but also the power from readers who can heighten the level of conversation.
Simple interactions can dramatically improve our cognitive experience. Speech gestures show how our body is intimately tied to thinking. People talk with their hands even when they are alone or on the phone. In a study with blind and sighted children, both groups used nearly the exact same gestures when communicating. When we use new tools, like a mouse or tablet, our mind extends to that interaction. These actions become a part of who people are.
Embodied cognition: Cognition arrives from bodily interactions in the world. We are not disembodied beings; the actions our bodies take are inseparable from our minds.
Creative positive experiences
It’s important to think about complaints people have, like errors, unclear directions, missing information, etc. When these things are wrong, people have poor experiences.
A mental model is a representation of something in the real world that we use to predict or explain behavior.
Mental models are based on prior experiences with something similar, something other people have said, incomplete facts and more. It can be like a subway map. A mental model can explain how something works and help you predict how to interact with something similar, so users don’t have to learn from scratch every time.
However, users’ mental models are subject to change, they get revised and define how we approach and solve problems. News designers need to consider the mental models of their users and your interfaces. The designer can control how to represent the program to the user.
What is usability?
Usability is composed of the learnability, retainability, efficiency of use and user satisfaction of a product.” – Constantine and Lockwood, 1999
or
Don’t make me think! – Steve Krug, 2005
The Washington Post’s Health Care Bill interactive graphic fits user mental models well. It has forms, fields, a drop down and a submit button but does not introduce anything new for the user to learn.
In La Tercerta’s Cathedral Restoration graphic, however, we can click on a magnifying glass, move it around and expect to see the image magnified. The magnifying glass shows what the Cathedral looks like cleaned up rather than a more detailed image. The mental model is mismatched here and the graphic seems broken.
Thinking about design
- Conceptual: Define the problem space, what will users do and get out of this interaction? Consider the time and pacing of the information and embrace the metaphors. Think about objects that already exist in our world.
- Behavioral: How will you map out the actions and reactions? How will the user get feedback, which they should have after every action?
- Visual: Think about your users and decide how visible the user interface needs to be. Items should be grouped and positioned while making all of the screens consistent and organized.
Saturday, October 2, 2010
Nikon interactive advertising
At a heavily-visited subway station in Seoul, Nikon mounted an enormous interactive, light-box billboard with life-size images of anxious paparazzi. Completely jammed together as if the subway station was a premiere, the paparazzi look like they are fighting for the best celebrity pic.
All of the passersby became instant celebrities when the motion of them walking by the billboard automatically triggered a surge of flashing camera lights. The newly-crowned, on-the-spot-superstars then continue down the red carpet that leads out of the station and into a mall – directly into the store where they can buy the camera that they are still thinking about only mere seconds after walking past the billboard.Friday, October 1, 2010
article about on locaion-based ads
Article Highlights:
- Brands now need to "localize" themselves as we enter the era of location media
- When local content is added to creative, users engage 100-120 percent more than they do with the same ad without the local content
- The mobile "check-in" is proving popular as a means of delivering coupons or highlighting nearby special promotions
Tuesday, September 28, 2010
Monday, September 27, 2010
Forever 21 Billboard AD in Timesquare
There is no such thing as intrusive advertising so long as advertisers provide great content to consumers — and in the case of a new Forever 21 billboard ad, consumers are the content.
Flash-driven interactive wall mural whose imagery is motion-activated by nearby viewers.
As people walk by the 25'x10' projection, layers of eye-popping graphics-triggered by the viewer's movement-appear. The piece showcases Creative Suite 3's library of effects, including Illustrator, Photoshop, After Effects, Flash, and other applications. It recently debuted at a launch party for CS3 that was held at Skylight, an 18,000 square foot gallery space located in the Soho district of Manhattan. The murals are designed so that when a person walks from left to right, there's an evolution from simplicity to complexity. As someone moves in that direction, more animations are triggered and the density of the imagery increases.
Coca-Cola new grip bottle printed on Velcro
Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
People literally hooked to the campaign.
I love how it captures the attention of the people at the bus stop.
It forces the user to get involved with the advert but in an interestingly unique manner.
How to write a thesis paper.
Thesis Paper Outline
What does it mean when you are required to write a thesis paper? It means hard work: selecting a topic, building your thesis statement, writing the chapters, researching, writing the results and then proofreading. And this does not stop here for many instructors are going to request for revisions when you submit your initial paper. However, there are ways for you to prevent possible problems when writing a thesis paper. The structure of the thesis can be strengthened if you can apply a correct thesis paper outline.
A thesis paper outline is like a plan and a guiding material so that you can write a thesis paper in a recognized system. This is the first thing to accomplish because you cannot randomly write the parts of a thesis and then submit it. Usually, students that have utilized an outline first produced well-written and chronologically correct research papers. Today we will give you an insight on what chapters to include and how they may follow a sequence in a general manner. Please look at the sample below:
- Title Cover Page
- Acknowledgement
- Introduction
- Literature Review
- Methodology
- Data
- Analysis
- Results
- Conclusion
- Recommendations
- Abstract
- Bibliography Page
Friday, September 24, 2010
The texility of making
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Monday, September 20, 2010
Kindle
I was wondering what is problem and what is missing in electronic book.
there should be some related issue with my thesis topic.
"The book is a physical object – you can move through it, skimming for notes and important points – and there is something in our education that gives us a sense of space inside a book. I don’t quite know how to explain it, but you know how you can pick up a book and show someone what you’re looking for in a few page turns? You know it was halfway through, maybe a third of the way down the page, and it was near another set of words. The Kindle is not conducive to that kind of mental map-making… yet."
Interactive Quiksilver Ad campaign
five seneses
-Touch
The touch screen has two main attributes:
Firstly, it enables one to cooperate directly with what is displayed, rather than indirectly with a cursor controlled by a mouse or touch pad.
Secondly, it lets one do so without requiring any intermediate device that would need to be held in the hand. The touch screen system has been carefully designed to make sure it is easy to use.
• Candidate can also work through a practice session for up to 15 minutes to get used to the system before actually starting their test.
• To answer a question the candidate simply touches their choice of answer from the listed answers on the computer screen.
• To take online theory test for driving theory test candidate use touch screen computer system.
• Touch screen is preferred because it is easy to use or user friendly.
• During examination if a candidate faces any problem or finds difficult to use the new system staff will be on hand to help them
• The system has been carefully designed so those candidates that are colour blind can use it.
• The system has the option for dyslexic candidate to listen to the test being read in English through a headset.