Yesterday morning, the 6 train become the first ever full length train completely wrapped in advertising to run on the New York City subway system. The cartoonish and unexpected ad wrapped train, in support of a new Target opening in East Harlem this July, will run for six weeks, generating $250,000 in revenue for the MTA. (See a full set of photos here.)
You may have seen subway cars wrapped in ads before—the three car Times Square shuttle, for instance. The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains. More recently, the Netherlands Board of Tourism wrapped the shuttle in what might be the most elaborate and complicated wrap yet, due to its extensive detailing (photo album here). But never before has a full length train been wrapped.Yesterday morning, the 6 train become the first ever full length train completely wrapped in advertising to run on the New York City subway system. The cartoonish and unexpected ad wrapped train, in support of a new Target opening in East Harlem this July, will run for six weeks, generating $250,000 in revenue for the MTA.
You may have seen subway cars wrapped in ads before—the three car Times Square shuttle, for instance. The History Channel and Google both wrapped the Times Square shuttle in 2008 when the MTA began to allow a full wrap of trains. More recently, the Netherlands Board of Tourism wrapped the shuttle in what might be the most elaborate and complicated wrap yet, due to its extensive detailing (photo album here). But never before has a full length train been wrapped.
