p) creative idea using Lego Blocks

A missing brick here and chipped stone there show the normal marks of wear and tear on the structures and streets of a city, but filling them in with multi-colored LEGO bricks makes them stand out in sharp relief with their surroundings – especially in a place like Berlin.

Titled ‘Dispatchwork’ (a linguistic play on ‘dispatching’ and ‘patching’ the holes),

this is part urban art installation, part historical highlighting (since many of the

gaps date back to World War II) and part method of calling attention to buildings

that could use some help

Jan Vormann has been toying with LEGO pieces for a long time in various artistic capacities – as well as infilling structural holes with mirrors and other attention-getting materials.

It may look haphazard at first, but there is an art to the process: identifying gaps is naturally subjective, and filling them in is both a creative and crafty act that can involve turning corners and working with existing structural details.

He started this project himself but (surprise!) many people stopped and signed themselves up to lend a hand when they saw what he was doing, grasping handfuls of LEGOs to help fill building

voids and remodel life-sized brick-less spaces with miniature toy bricks of many colors.

R) Ebooks VS Ppaer book article

Personally, I would loose attention when you read an E book.
I understand it is portable but still it is not function as a book.
why don't they just carry laptops or ipad?

Article about ebook vs paper book

P) IKEA Kobe Train in Japan

IKEA is taking their catalog right to the people in Kobe, Japan with a decked out
monorail train furnished with their brightest selecion of seating, window
coverings, and an exterior that makes it quite evident that something is a bit
different with this train.

1.Evoke peoples curiousity(Unexpected moment)
2.Phisical interact (better than just watching on screen)
3.Makes people remember

p) Installation art in NYC

What better place than the street of NYC to try and spook the
seen-it-all pedestrians into experiencing a new form of street art?
Joshua Allen Harris is an artist who has found a way to work with
urban conditions, take advantage of cheap materials and exploit
available situations to make ingenious head turning works of art.



Vedio

In other cases, he sets out simple animals by themseleves
or in parts that inflate and deflate at intervals,looking one moment
like another piece of urban debris and the nex like a real
animal come to life. Whether or not his selection of the polar
bear was an environmental statement, however, remains unknown.

p) Absolute Vodka

Every time I ride the bus I consider a life of drinking, so this campaign works for me on lots of personal levels. As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.

cred:

TBWA\Chiat\Day, New York, USA
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth & Amanda De Cadenet