IKEA is taking their catalog right to the people in Kobe, Japan with a decked out
monorail train furnished with their brightest selecion of seating, window
coverings, and an exterior that makes it quite evident that something is a bit
different with this train.
1.Evoke peoples curiousity(Unexpected moment)
2.Phisical interact (better than just watching on screen)
3.Makes people remember
