P)CBS OUTDOOR ADVERTISEMENT

Out-of-Home is a Must See Medium.

Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!

LINK

LINK

R) WALLGREEN WITH NBC

"Walk With Walgreens" is part of Go Healthy: NY, a multi-tiered marketing campaign encouraging New Yorkers to make healthier choices to help achieve a healthier lifestyle. As part of the initiative, Encompass Media, NBC New York and Union Square Agency will produce a 12 episode reality driven series focusing on spreading good health and wellness. The first episode will air on April 27, 2011

http://www.myprgenie.com/view-publication/encompass-media-group-selected-as-event-production-company-for-national-kickoff-of-walgreens-walk-with-walgreens-program

p)ILLUSION MEETS ADVERTISEMENT

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R) Color in Business

As you most likely know, the Pantone® selected color of the year for 2009 is Mimosa. Described as embodying hopefulness and reassurance in a climate of change, the warm yellow tone will garner attention but also creates a sense of relaxation. Naturally, humans are drawn to yellow tones since they exemplify the warmth and nurture of the sun. Yellow is seen by the eye before any other color and appeals to both men and women, making it the perfect shade for point-of-purchase displays and direct mail pieces. Dramatic results can be achieved using a bright colored sheet like Astrobrights Solar Yellow and pairing it with a rich iris blue ink color.

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R) Color Matters

Link

from ColorMatters is the article titled "Color and Vision Matters" located at http://www.colormatters.com/optics.html 

and it refers to yellow as an "eye irritant" - perhaps that is also why it is noticed as evidenced in the study I cited.  

The article also notes the color red as being able to produce an "after image" and this may assist you in determining 

a color scheme for your advertising.

pdf

Psychology of color

“I see skies of blue…clouds of white
Bright blessed days…dark sacred nights
And I think to myself…what a wonderful world.”- Louis Armstrong, 1967

Colors evoke an emotional language all their own. Colors can grab attention.

“The color of the object illuminated partakes of the color of that which illuminates it.” – Leonardo DaVinci, (1452–1519). Italian Renaissance artist & engineer.

Grap attention,reinforce the message.

P) 2011 FIGHT FOR AIR CLIMB by American Lung Association

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p) Moncler Store window display

R) germs in Elevator button

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R) disadvantage of taking elevators

statistics

Disadvantages of elevators

New York City residents use elevators and escalators everyday, in office buildings, residences, shopping malls, hotels, schools, apartments and government buildings. Construction elevators are also often used on job sites, and in mining and excavating.

The Center to Protect Workers’ Rights studied 69 elevator deaths between 1992 and 2003 and found that 12 passenger deaths occurred in New York – nearly three times more that anywhere else in the country.

SAFETY TIPS FOR ELEVATORS:

• Make sure the elevator is level with the floor when entering or exiting.
• Don’t rush.
• Don’t exit an elevator stopped more than 9 inches from a landing.
• Don’t enter or exit an elevator while the doors are closing.
• Use a “door open” button instead of body to hold an elevator door open.
• Don’t lean on elevator doors.
• Keep clothing items from closing in elevator doors.

R) STAIR PROMTS

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R) Research about benefits of using stairs

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R) color theory ,red and blue

And the newest research, published Thursday by the journal Science, suggests they'd better be careful - because red or blue can spark very different brain reactions depending on the task involved.

The study put college students through a series of cognitive tests, most involving computer screens colored either red or blue. Both colors could enhance performance but in very different ways.

Students memorized more words when the list was on a red screen, for instance. Told to think of different uses for a brick, those shown a red screen listed practical things like "build a house" while those who saw blue got more creative with "make a paperweight' and "build a pet scratching post."

When they rated ads, those who saw red backgrounds focused on what to avoid - they liked toothpaste that stressed cavity-fighting over tooth-whitening - while those who saw blue went for the creativity of a camera ad that showed travel images instead of touting the zoom lens.

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Advertising on Stairs

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R) walking up stairs

What’s so special about climbing stairs? Researchers in Canada answered the question by monitoring 17 healthy male volunteers with an average age of 64 while they walked on the level, lifted weights or climbed stairs. Stair climbing was the most demanding. It was twice as taxing as brisk walking on the level and 50 percent harder than walking up a steep incline or lifting weights. And peak exertion was attained much faster climbing stairs than walking, which is why nearly everyone huffs and puffs going upstairs, at least until their “second wind” kicks in after a few flights.

eight flights a day enjoy a 33 percent lower mortality rate than men who are sedentary — and that’s even better than the 22 percent lower death rate men earned by walking 1.3 miles a day.

link

You've heard it before—ditch the elevator and hoof it. But exactly what do you get in return for all those sweaty steps?

In a study published in the European Heart Journal, 69 hospital employees used the stairs exclusively for 12 weeks. Here are the ways they benefited, on average:

Lung capacity: up 8.6 percent
Body fat: down 1.7 percent
Waist circumference: down 1.8 percent
Diastolic blood pressure: down 2.3 percent
LDL (bad) cholesterol: down 3.9 percent

P) German Foundation for Monument Protection

Brief:
Germany's historical monuments can only be saved from disrepair at great cost.For this, the German Foundation for Monument Protection urgently needs donations.

The challenge:In the first place, people need to be made aware of this, and then of course, they should donate money.

Solution:We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.

Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director:Simon Oppman
Creative Director / Copywriter:Peter Rommelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection

link

p) Anti-Drink-Driving promotion

The objective of this promotion was to raise awareness,
to make people think about drunk driving,
and to draw attention to the Bar Aurora and Botec Ferraz chain of bars.

CONCEPT:

To add the real costs of drunk driving to people’s bar tabs as a way of impacting them
right before they decided whether to drive drunk or not.

To implement this, we went into the computer systems at the bars and added line items like
“Amputation” “Wheelchair” and “Physical Therapy.” When people asked for their tabs at the end of the night,
they were in for a shock.
At first they were upset, but when they got the message,
they were so touched that many people asked to keep their bar tabs.

lINK

p) Clever Elevator Ads

Coca Cola Zero


Gold's Gym


Bacel: Take action. love your heart.


Great Lakes Science Center Bodyworlds2


Superman movie

p) HBO Big Love ad got closer to people!

BBDO New York has won a Gold Outdoor Lion for a series of interactive
audio billboards designed to promote HBO’s Big Love television series.




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p) Ikea always does brilliant ads

BIGGER STORAGE IDEAS PROMOTION IN GERMANY
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