from ColorMatters is the article titled "Color and Vision Matters" located at http://www.colormatters.com/optics.html
and it refers to yellow as an "eye irritant" - perhaps that is also why it is noticed as evidenced in the study I cited. The article also notes the color red as being able to produce an "after image" and this may assist you in determining
a color scheme for your advertising.“I see skies of blue…clouds of white
Bright blessed days…dark sacred nights
And I think to myself…what a wonderful world.”- Louis Armstrong, 1967
Colors evoke an emotional language all their own. Colors can grab attention.
“The color of the object illuminated partakes of the color of that which illuminates it.” – Leonardo DaVinci, (1452–1519). Italian Renaissance artist & engineer.
Grap attention,reinforce the message.
