R) Color in Business

As you most likely know, the Pantone® selected color of the year for 2009 is Mimosa. Described as embodying hopefulness and reassurance in a climate of change, the warm yellow tone will garner attention but also creates a sense of relaxation. Naturally, humans are drawn to yellow tones since they exemplify the warmth and nurture of the sun. Yellow is seen by the eye before any other color and appeals to both men and women, making it the perfect shade for point-of-purchase displays and direct mail pieces. Dramatic results can be achieved using a bright colored sheet like Astrobrights Solar Yellow and pairing it with a rich iris blue ink color.

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