r)physical interaction

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r) MINI

LINK

r) cambell soup uses neuro marketing

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more about neurology in design

more~

consumer insight

r) reading direction

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r) negative effects of social networking

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why people memorize more when they write than just reading

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Mental vs. Physical Disappearance:

The Challenge of Interacting with Disappearing Computers pdf

link

Cognitive Neuroscience and the Study of Memory

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memory

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pbs marketing

Advertisers probe brains, raise fears

memory

7 insights to unlocking your customer's brain

"Our unconscious mind -- not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don't really know why they buy what they buy, which is why traditional market research fall short."

blog

low attention branding

Exercise, Weight Loss, & Your Brain

r)The Persuaders Douglas Rushkoff PBS Frontline EngDVDrip chunk 2

frontine:persuader

R) History OF ads

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R) perception

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"Our internal perception of the external world doesn't reflect only the physical properties of the world around us, but also is influenced to a substantial extent by filtering, transduction and transformation of information within our own nervous system. In short, the brain, and not the eye is the true organ of visual perception."

P)CBS OUTDOOR ADVERTISEMENT

Out-of-Home is a Must See Medium.

Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!

LINK

LINK

R) WALLGREEN WITH NBC

"Walk With Walgreens" is part of Go Healthy: NY, a multi-tiered marketing campaign encouraging New Yorkers to make healthier choices to help achieve a healthier lifestyle. As part of the initiative, Encompass Media, NBC New York and Union Square Agency will produce a 12 episode reality driven series focusing on spreading good health and wellness. The first episode will air on April 27, 2011

http://www.myprgenie.com/view-publication/encompass-media-group-selected-as-event-production-company-for-national-kickoff-of-walgreens-walk-with-walgreens-program

p)ILLUSION MEETS ADVERTISEMENT

MORE

R) Color in Business

As you most likely know, the Pantone® selected color of the year for 2009 is Mimosa. Described as embodying hopefulness and reassurance in a climate of change, the warm yellow tone will garner attention but also creates a sense of relaxation. Naturally, humans are drawn to yellow tones since they exemplify the warmth and nurture of the sun. Yellow is seen by the eye before any other color and appeals to both men and women, making it the perfect shade for point-of-purchase displays and direct mail pieces. Dramatic results can be achieved using a bright colored sheet like Astrobrights Solar Yellow and pairing it with a rich iris blue ink color.

MORE

R) Color Matters

Link

from ColorMatters is the article titled "Color and Vision Matters" located at http://www.colormatters.com/optics.html 

and it refers to yellow as an "eye irritant" - perhaps that is also why it is noticed as evidenced in the study I cited.  

The article also notes the color red as being able to produce an "after image" and this may assist you in determining 

a color scheme for your advertising.

pdf

Psychology of color

“I see skies of blue…clouds of white
Bright blessed days…dark sacred nights
And I think to myself…what a wonderful world.”- Louis Armstrong, 1967

Colors evoke an emotional language all their own. Colors can grab attention.

“The color of the object illuminated partakes of the color of that which illuminates it.” – Leonardo DaVinci, (1452–1519). Italian Renaissance artist & engineer.

Grap attention,reinforce the message.

P) 2011 FIGHT FOR AIR CLIMB by American Lung Association

link

p) Moncler Store window display

R) germs in Elevator button

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R) disadvantage of taking elevators

statistics

Disadvantages of elevators

New York City residents use elevators and escalators everyday, in office buildings, residences, shopping malls, hotels, schools, apartments and government buildings. Construction elevators are also often used on job sites, and in mining and excavating.

The Center to Protect Workers’ Rights studied 69 elevator deaths between 1992 and 2003 and found that 12 passenger deaths occurred in New York – nearly three times more that anywhere else in the country.

SAFETY TIPS FOR ELEVATORS:

• Make sure the elevator is level with the floor when entering or exiting.
• Don’t rush.
• Don’t exit an elevator stopped more than 9 inches from a landing.
• Don’t enter or exit an elevator while the doors are closing.
• Use a “door open” button instead of body to hold an elevator door open.
• Don’t lean on elevator doors.
• Keep clothing items from closing in elevator doors.

R) STAIR PROMTS

LINK

R) Research about benefits of using stairs

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R) color theory ,red and blue

And the newest research, published Thursday by the journal Science, suggests they'd better be careful - because red or blue can spark very different brain reactions depending on the task involved.

The study put college students through a series of cognitive tests, most involving computer screens colored either red or blue. Both colors could enhance performance but in very different ways.

Students memorized more words when the list was on a red screen, for instance. Told to think of different uses for a brick, those shown a red screen listed practical things like "build a house" while those who saw blue got more creative with "make a paperweight' and "build a pet scratching post."

When they rated ads, those who saw red backgrounds focused on what to avoid - they liked toothpaste that stressed cavity-fighting over tooth-whitening - while those who saw blue went for the creativity of a camera ad that showed travel images instead of touting the zoom lens.

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