P)CBS OUTDOOR ADVERTISEMENT

Out-of-Home is a Must See Medium.

Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!

LINK

LINK

R) WALLGREEN WITH NBC

"Walk With Walgreens" is part of Go Healthy: NY, a multi-tiered marketing campaign encouraging New Yorkers to make healthier choices to help achieve a healthier lifestyle. As part of the initiative, Encompass Media, NBC New York and Union Square Agency will produce a 12 episode reality driven series focusing on spreading good health and wellness. The first episode will air on April 27, 2011

http://www.myprgenie.com/view-publication/encompass-media-group-selected-as-event-production-company-for-national-kickoff-of-walgreens-walk-with-walgreens-program

p)ILLUSION MEETS ADVERTISEMENT

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R) Color in Business

As you most likely know, the Pantone® selected color of the year for 2009 is Mimosa. Described as embodying hopefulness and reassurance in a climate of change, the warm yellow tone will garner attention but also creates a sense of relaxation. Naturally, humans are drawn to yellow tones since they exemplify the warmth and nurture of the sun. Yellow is seen by the eye before any other color and appeals to both men and women, making it the perfect shade for point-of-purchase displays and direct mail pieces. Dramatic results can be achieved using a bright colored sheet like Astrobrights Solar Yellow and pairing it with a rich iris blue ink color.

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R) Color Matters

Link

from ColorMatters is the article titled "Color and Vision Matters" located at http://www.colormatters.com/optics.html 

and it refers to yellow as an "eye irritant" - perhaps that is also why it is noticed as evidenced in the study I cited.  

The article also notes the color red as being able to produce an "after image" and this may assist you in determining 

a color scheme for your advertising.

pdf

Psychology of color

“I see skies of blue…clouds of white
Bright blessed days…dark sacred nights
And I think to myself…what a wonderful world.”- Louis Armstrong, 1967

Colors evoke an emotional language all their own. Colors can grab attention.

“The color of the object illuminated partakes of the color of that which illuminates it.” – Leonardo DaVinci, (1452–1519). Italian Renaissance artist & engineer.

Grap attention,reinforce the message.