r) MINI
Friday, April 22, 2011
Wednesday, April 20, 2011
Thursday, April 14, 2011
Wednesday, April 13, 2011
pbs marketing
"Our unconscious mind -- not our conscious mind -- drives how we respond to ads, brands and products and, ultimately, drives all our buying decisions. Customers don't really know why they buy what they buy, which is why traditional market research fall short."
Friday, April 8, 2011
R) perception
link
"Our internal perception of the external world doesn't reflect only the physical properties of the world around us, but also is influenced to a substantial extent by filtering, transduction and transformation of information within our own nervous system. In short, the brain, and not the eye is the true organ of visual perception."
Wednesday, March 30, 2011
P)CBS OUTDOOR ADVERTISEMENT
Out-of-Home is a Must See Medium.
Unlike other media, it can not be turned off, zapped through or avoided. OOH provides non-invasive yet impactful and effective presence while the advertiser remains in control of ad placement. Outdoor media makes the ad-to-consumer connection and delivers advertising messages to the right audience at the right time!
R) WALLGREEN WITH NBC
"Walk With Walgreens" is part of Go Healthy: NY, a multi-tiered marketing campaign encouraging New Yorkers to make healthier choices to help achieve a healthier lifestyle. As part of the initiative, Encompass Media, NBC New York and Union Square Agency will produce a 12 episode reality driven series focusing on spreading good health and wellness. The first episode will air on April 27, 2011
http://www.myprgenie.com/view-publication/encompass-media-group-selected-as-event-production-company-for-national-kickoff-of-walgreens-walk-with-walgreens-program
Friday, March 25, 2011
R) Color in Business
MORE
R) Color Matters
Link
from ColorMatters is the article titled "Color and Vision Matters" located at http://www.colormatters.com/optics.html
and it refers to yellow as an "eye irritant" - perhaps that is also why it is noticed as evidenced in the study I cited. The article also notes the color red as being able to produce an "after image" and this may assist you in determining
a color scheme for your advertising.“I see skies of blue…clouds of white
Bright blessed days…dark sacred nights
And I think to myself…what a wonderful world.”- Louis Armstrong, 1967
Colors evoke an emotional language all their own. Colors can grab attention.
“The color of the object illuminated partakes of the color of that which illuminates it.” – Leonardo DaVinci, (1452–1519). Italian Renaissance artist & engineer.
Grap attention,reinforce the message.
R) disadvantage of taking elevators
statistics
Disadvantages of elevators
New York City residents use elevators and escalators everyday, in office buildings, residences, shopping malls, hotels, schools, apartments and government buildings. Construction elevators are also often used on job sites, and in mining and excavating.
The Center to Protect Workers’ Rights studied 69 elevator deaths between 1992 and 2003 and found that 12 passenger deaths occurred in New York – nearly three times more that anywhere else in the country.
SAFETY TIPS FOR ELEVATORS:
- Make sure the elevator is level with the floor when entering or exiting.
- Don’t rush.
- Don’t exit an elevator stopped more than 9 inches from a landing.
- Don’t enter or exit an elevator while the doors are closing.
- Use a “door open” button instead of body to hold an elevator door open.
- Don’t lean on elevator doors.
- Keep clothing items from closing in elevator doors.
Thursday, March 24, 2011
Thursday, March 10, 2011
Wednesday, March 9, 2011
R) color theory ,red and blue
And the newest research, published Thursday by the journal Science, suggests they'd better be careful - because red or blue can spark very different brain reactions depending on the task involved.
The study put college students through a series of cognitive tests, most involving computer screens colored either red or blue. Both colors could enhance performance but in very different ways.
Students memorized more words when the list was on a red screen, for instance. Told to think of different uses for a brick, those shown a red screen listed practical things like "build a house" while those who saw blue got more creative with "make a paperweight' and "build a pet scratching post."
When they rated ads, those who saw red backgrounds focused on what to avoid - they liked toothpaste that stressed cavity-fighting over tooth-whitening - while those who saw blue went for the creativity of a camera ad that showed travel images instead of touting the zoom lens.
The study put college students through a series of cognitive tests, most involving computer screens colored either red or blue. Both colors could enhance performance but in very different ways.
Students memorized more words when the list was on a red screen, for instance. Told to think of different uses for a brick, those shown a red screen listed practical things like "build a house" while those who saw blue got more creative with "make a paperweight' and "build a pet scratching post."
When they rated ads, those who saw red backgrounds focused on what to avoid - they liked toothpaste that stressed cavity-fighting over tooth-whitening - while those who saw blue went for the creativity of a camera ad that showed travel images instead of touting the zoom lens.
R) walking up stairs
What’s so special about climbing stairs? Researchers in Canada answered the question by monitoring 17 healthy male volunteers with an average age of 64 while they walked on the level, lifted weights or climbed stairs. Stair climbing was the most demanding. It was twice as taxing as brisk walking on the level and 50 percent harder than walking up a steep incline or lifting weights. And peak exertion was attained much faster climbing stairs than walking, which is why nearly everyone huffs and puffs going upstairs, at least until their “second wind” kicks in after a few flights.
eight flights a day enjoy a 33 percent lower mortality rate than men who are sedentary — and that’s even better than the 22 percent lower death rate men earned by walking 1.3 miles a day.
You've heard it before—ditch the elevator and hoof it. But exactly what do you get in return for all those sweaty steps?
In a study published in the European Heart Journal, 69 hospital employees used the stairs exclusively for 12 weeks. Here are the ways they benefited, on average:
Lung capacity: up 8.6 percent
Body fat: down 1.7 percent
Waist circumference: down 1.8 percent
Diastolic blood pressure: down 2.3 percent
LDL (bad) cholesterol: down 3.9 percent
In a study published in the European Heart Journal, 69 hospital employees used the stairs exclusively for 12 weeks. Here are the ways they benefited, on average:
Lung capacity: up 8.6 percent
Body fat: down 1.7 percent
Waist circumference: down 1.8 percent
Diastolic blood pressure: down 2.3 percent
LDL (bad) cholesterol: down 3.9 percent
Tuesday, March 8, 2011
P) German Foundation for Monument Protection
Brief:
Germany's historical monuments can only be saved from disrepair at great cost.For this, the German Foundation for Monument Protection urgently needs donations.
The challenge:In the first place, people need to be made aware of this, and then of course, they should donate money.
Solution:We let those bag for donations who are most directly suffering from the disrepair of historical monuments: those sculptures that are an integral part of the respective historical buildings. Replicas were made from the original sculptures. These sculptures were placed in subway stations and pedestrian underpasses, begging for "their" historical monuments. Preferably in the direct vicinity of those historical buildings for which they are collecting their donations.
Results:
Throughout the time of the promotion, the German Foundation for Monument protection registered 40% increase in donations.
Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director / Art Director:Simon Oppman
Creative Director / Copywriter:Peter Rommelt
Account Management: Marco Bisello
Advertising Manager: Dr. Ursula Schirmer, German Foundation For Monument Protection
p) Anti-Drink-Driving promotion
The objective of this promotion was to raise awareness,
to make people think about drunk driving,
and to draw attention to the Bar Aurora and Botec Ferraz chain of bars.
CONCEPT:
To add the real costs of drunk driving to people’s bar tabs as a way of impacting them
right before they decided whether to drive drunk or not.
To implement this, we went into the computer systems at the bars and added line items like
“Amputation” “Wheelchair” and “Physical Therapy.” When people asked for their tabs at the end of the night,
they were in for a shock.
At first they were upset, but when they got the message,
they were so touched that many people asked to keep their bar tabs.
lINK
p) Clever Elevator Ads
Coca Cola Zero
Gold's Gym
Bacel: Take action. love your heart.
Great Lakes Science Center Bodyworlds2
Superman movie
p) HBO Big Love ad got closer to people!
BBDO New York has won a Gold Outdoor Lion for a series of interactive
audio billboards designed to promote HBO’s Big Love television series.
more
Thursday, February 17, 2011
Wednesday, February 9, 2011
(R) Design Quote
“Design is not just what it looks like and feels like. Design is how it works“, a quote from one of the most revolutionary entrepreneurs of all time, Steve Jobs; is quite clearly the framework for the success achieved by Apple throughout the years.
As designers, we always look for inspiration to spark our creative minds and the best place to look is in the minds of great artists themselves. It is from their words of wisdom, the world is becoming better each day. Their quotations travel far, inspire a lot of people and become the very foundation of our lives. These quotations bring a sense of invigoration inside our minds, and motivating us to perform better.
Quotations are used for a variety of reasons; to illuminate the meaning or to support the arguments of the work in which it is being quoted, to provide direct information about the work being quoted (whether in order to discuss it, positively or negatively, to pay homage to the original work or author). Quotations are also commonly printed as a means of inspiration and to invoke philosophical thoughts from the reader. (via wikipedia)
The right way to spark our innovative minds is to follow some of the memorable quotes from famous artists. These quotes can be used to emphasize the importance of a proper design in the creation/manufacturing of any art or object. These quotes can be used to guide how different some designs are better than the others.
In this article, I have showcased some very good quotes and a few memorable ones too. I must admit, some of them are not exactly quotes related to design but they are executed with great creativity that I almost fell in love with them and I had no choice but to feature them here. If you have any good quotes on design, please feel free to add them in the comment section.
Wednesday, February 2, 2011
p) Negative Billboard
Non-Sign 2 by Lead Pencil Studio
Idea based on anti-billboard formed in negative space that focused on the natural world rather than diverting attention from it as most billboards do.
Site
Tuesday, February 1, 2011
Thursday, January 27, 2011
p) creative idea using Lego Blocks
A missing brick here and chipped stone there show the normal marks of wear and tear on the structures and streets of a city, but filling them in with multi-colored LEGO bricks makes them stand out in sharp relief with their surroundings – especially in a place like Berlin.
Titled ‘Dispatchwork’ (a linguistic play on ‘dispatching’ and ‘patching’ the holes),
this is part urban art installation, part historical highlighting (since many of the
gaps date back to World War II) and part method of calling attention to buildings
that could use some help
Jan Vormann has been toying with LEGO pieces for a long time in various artistic capacities – as well as infilling structural holes with mirrors and other attention-getting materials.
It may look haphazard at first, but there is an art to the process: identifying gaps is naturally subjective, and filling them in is both a creative and crafty act that can involve turning corners and working with existing structural details.
He started this project himself but (surprise!) many people stopped and signed themselves up to lend a hand when they saw what he was doing, grasping handfuls of LEGOs to help fill building
voids and remodel life-sized brick-less spaces with miniature toy bricks of many colors.
Wednesday, January 26, 2011
R) Ebooks VS Ppaer book article
Personally, I would loose attention when you read an E book.
I understand it is portable but still it is not function as a book.
why don't they just carry laptops or ipad?
Article about ebook vs paper book
I understand it is portable but still it is not function as a book.
why don't they just carry laptops or ipad?
Article about ebook vs paper book
P) IKEA Kobe Train in Japan
IKEA is taking their catalog right to the people in Kobe, Japan with a decked out
monorail train furnished with their brightest selecion of seating, window
coverings, and an exterior that makes it quite evident that something is a bit
different with this train.
1.Evoke peoples curiousity(Unexpected moment)
2.Phisical interact (better than just watching on screen)
3.Makes people remember
p) Installation art in NYC
What better place than the street of NYC to try and spook the
seen-it-all pedestrians into experiencing a new form of street art?
Joshua Allen Harris is an artist who has found a way to work with
urban conditions, take advantage of cheap materials and exploit
available situations to make ingenious head turning works of art.
Vedio
In other cases, he sets out simple animals by themseleves
or in parts that inflate and deflate at intervals,looking one moment
like another piece of urban debris and the nex like a real
animal come to life. Whether or not his selection of the polar
bear was an environmental statement, however, remains unknown.
Tuesday, January 25, 2011
p) Absolute Vodka
Every time I ride the bus I consider a life of drinking, so this campaign works for me on lots of personal levels. As an evolution of its ongoing “DRINKS” campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. With a series of bus shelter installations, ABSOLUT has leveraged the imagery of talent such as Kate Beckinsale, Zooey Deschanel & Ali Larter to transform these shelters into tactile installations for people to enjoy. Bringing to life the worlds that embody ABSOLUT “Lemon Drop,” Twist” and “Bloody,” the shelters (which will run until late December) use original seating, stunning colors and even tropical plant-life.
cred:
TBWA\Chiat\Day, New York, USA
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth & Amanda De Cadenet
Creative Director: Mark Figliulo
Art Director: Jin Park
Associate Art Director: Nicolas Troop
Photographers: Ellen Von Unwerth & Amanda De Cadenet
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